Kimberly Paige is a seasoned executive with more than 25 years of general management, strategy, innovation, and brand marketing experience with a proven track record of building billion-dollar Fortune 500 brands.
Paige is Executive Vice President and Chief Marketing Officer for BET Networks. Paige is responsible for managing and implementing brand strategy across all platforms, including the BET and BET Her linear networks, BET+, BET Digital, BET Social and BET Experience. Paige also leads BET’s awarding-winning Brand Creative Team, best-in-class Consumer Insights & Analytics Team and all Media Planning. In addition, she stewards BET’s Live Events business. Paige reports to Scott Mills, President of BET Networks.
Most recently, Paige was the Chief Operating and Brand-Building Officer at Sundial Brands, a leading skincare and haircare manufacturer renowned for its innovative use of high-quality, culturally authentic natural ingredients, and maker of SheaMoisture, Nubian Heritage, Madam C.J. Walker Beauty Culture, and nyakio™. Paige managed the overall strategic direction of the company and led the business planning for continued growth, including the existing product portfolio, new and innovative products and line extensions, and built the business in existing and new channels. She was responsible for operations, which included end-to-end supply chain, marketing and sales, and continually assessed the organization and infrastructure for company growth.
She joined Sundial from her previous role as Chief Marketing Officer of Coty, Inc. where she stewarded the repositioning of several flagship brands.
Prior to Coty, Paige spent 17 years at The Coca Cola Company where she led several businesses to unparalleled revenue growth while driving brand loyalty for brands including Sprite, Fanta, SmartWater and more. In addition to multiple brand leadership roles, she was Vice President & CMO of Coca-Cola’s Ventures & Emerging Brands, where she led innovation and marketing support for emerging and recently acquired brands. Prior to that, Paige co-founded and was President of Kickoff Marketing, a strategic planning and brand consulting firm where she drove profitable growth and assessed new business venture opportunities for a variety of consumer brands and non-profit organizations. Paige began her career at Procter and Gamble, where she worked in brand management and drove results for the largest division of the company (formerly Package Soap and Detergent).
About BET Networks
BET Networks, a subsidiary of Viacom Inc. (NASDAQ: VIA, VIA.B), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel is in nearly 85 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom, sub-Saharan Africa and France. BET is the dominant African-American consumer brand with a diverse group of business extensions including BET.com, a leading Internet destination for Black entertainment, music, culture, and news; BET HER, a 24-hour entertainment network targeting the African-American woman; BET Music Networks - BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET’s growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET Networks around the globe.