Louis Carr

President of Broadcast Media Sales

Louis Carr is President of Broadcast Media Sales for BET Networks, a unit of Viacom Inc. (NASDAQ: VIA, VIAB) and the leading provider of entertainment for the African-American audience and consumers of Black culture globally.

Mr. Carr is responsible for the strategic plans to generate revenue for BET Networks, the company’s flagship; CENTRIC, their flanker network for a mature audience and BET.com, the largest portal for African-American content online. In 2003, he launched BET’s Black College Tour for Historically Black Colleges and Universities. Currently it is the largest Black college tour in the country. Under Mr. Carr’s leadership, his sales team has had 21 straight years of advertising revenue growth. He is currently responsible for 60% of the company’s total revenue. Mr. Carr’s success at BET has made him one of the most influential African-Americans in the media and marketing industry. Prior to joining BET, he worked for Black Enterprise Magazine and Ebony Magazine. He started his professional career in the insurance industry.

Mr. Carr is also President and CEO of TV, LLC which is a real estate company that owns, manages and invests in multi-family apartment buildings in Chicago. He started this company in part to help redevelop inner city neighborhoods in the Chicagoland area. Additionally, he is Chairman of the Louis Carr Internship Foundation which provides paid internships for students of color at some of the leading media and marketing companies. Mr. Carr started this foundation as a personal example of how individuals can contribute to improving diversity in corporate America. His foundation is only one of his philanthropic efforts. He and his wife, Diane, are major supporters of the African American arts and in the summer of 2007, they sent fifteen high school students to Paris to expand their understanding of other cultures.

Mr. Carr serves on the Board of Directors of The Advertising Council, the country’s largest provider of public service announcements, the American Advertising Federation, the Cable Advertising Bureau, Boys Hope Girls Hope and Chicago 2016 Olympic Committee. Mr. Carr’s successful career was documented for The History Makers’ archive collection.


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