Michael D. Armstrong

Executive Vice President and General Manager of BET International and Paramount Channel

Michael D. Armstrong is Senior Vice President and General Manager of BET International and Paramount Channel, part of Viacom International Media Networks (VIMN). In this role, which he assumed in January 2011, Mr. Armstrong oversees the strategy and operations of BET and the launches of Paramount Channel in international markets. VIMN is comprised of many of the world’s most popular premier multimedia entertainment brands, including MTV, Nickelodeon, Comedy Central, VH1, VIVA, Paramount Channel, BET and Tr3s: MTV, Musicá y Mas. Viacom brands are seen globally in more than 700 million households in approximately 170 territories and 37 languages via more than 200 locally programmed TV channels and more than 550 digital media and mobile TV properties.

Before his role at VIMN, Mr. Armstrong had been SVP and General Manager of BET International since May 2006, overseeing the strategy, launch, programming, marketing, advertising and operations of BET in international markets, such as the United Kingdom and Africa. His responsibilities included, but were not limited to, licensing BET programs and formats, developing, launching and monetizing BET branded channels and programming blocks, as well as the development of the BET brands on mobile and broadband platforms in concert with the BET Digital group.

From January 2004 to May 2006, Mr. Armstrong was Sales Director, International Marketing Partnerships – Global, MTV Networks International, where he worked with multinational organizations to develop customized multiplatform advertising partnerships across MTVN’s global footprint. From August 2002 to January 2004, he was Vice President of Affiliate Marketing-Music Group for the Affiliate Sales and Marketing division of MTVN. He oversaw the affiliate marketing strategy for MTV, MTV2, VH1, CMT, and many digital music networks such as VH1 Classic and MTV Jams. He led a dedicated team of marketers that created numerous industry award-winning campaigns.

Prior to assuming that position at the company's New York headquarters, Mr. Armstrong spent four years in MTVN’s Chicago office in account management. In this capacity, he was responsible for managing relationships, increasing channel distribution, and executing content distribution deals and renewals with regional cable companies for 21 MTVN channels throughout five states in the Midwest.

Mr. Armstrong’s professional career began at Baxter Healthcare in the Dietary Products' sales division. After his tenure in sales, he joined the national marketing group at the company's Illinois headquarters.

Mr. Armstrong received a B.S. in marketing from Hampton University and an M.B.A. in strategy and marketing from the University of Chicago Booth School of Business, where he was honored with the Distinguished Young Alumni Award in 2012. He currently serves as the chairman of the national board for NAMIC (National Association for Multi-Ethnicity in Communications) and the Fairchester chapter board for NFTE (Network for Teaching Entrepreneurship), and is Vice Chairman of the Board for the Dance Theatre of Harlem.


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