Pete Danielsen

Executive Vice President, Program Planning, Scheduling & Acquisitions BET Networks

Pete Danielsen is the Executive Vice President of Program Planning, Scheduling & Acquisitions at BET Networks, a unit of Viacom Inc. (NASDAQ: VIA, VIAB) and the leading provider of entertainment for the African-American audience and consumers of Black culture globally. Danielsen leads the team responsible for all aspects of program planning, scheduling and acquisitions at BET Networks and directs the long-term planning and short-term scheduling of both BET and Centric.

With more than two decades as a results-driven executive in the television industry, Danielsen is passionate about TV as a story-telling medium, a connection point, and a business. Danielsen’s career spans programming, marketing and executive ranks with leading television brands, including 13 years at Viacom. He was most recently the Executive Vice President of Worldwide Programming at Viacom Media Networks where he was responsible for 39 Nickelodeon networks in 190 countries. He played a key role in driving revenue, increasing reach, and helping Nickelodeon maintain its top ranking for 13 consecutive years.

Prior to joining Viacom, Danielsen was the Vice President of Marketing and Creative Services at CNBC, where, as part of the management team, he helped to double the network’s ratings and revenue within 18 months. Danielsen also held senior-level roles at MTV, Comedy Central, and The Comedy Channel.

Danielsen holds a Bachelor of Science degree in Marketing and Promotion from Ithaca College in New York.

When he’s not working or watching television, his favorite thing is to head to the beach with his family.


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