BET FAQS


BET Networks

BET Networks, a subsidiary of Viacom Inc. (NASDAQ: VIA, VIAB), is the nation’s leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading Internet destination for Black entertainment, music, culture, and news; CENTRIC, a 24-hour entertainment network targeting the 25- to 54-year-old African-American audience; BET Digital Networks - BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Event Productions, a full-scale event management and production company with festivals and live events spanning the globe; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET in the United Kingdom and oversees the extension of BET network programming for global distribution.

BET Networks inspires its audiences to make a difference in their lives and communities with a broad and impactful pro-social agenda. BET Networks’ pro-social initiatives help raise awareness about AIDS and obesity and shed light on the legendary contributions African Americans have made to this world. Programs include BET Goes Pink, Rap-It-Up, BE HEARD, Next Level and A Healthy BET.

CORPORATE MISSION:
BET Networks is the pre-eminent entertainment brand serving African Americans and consumers of Black culture globally.

BET INTERNATIONAL:
Launched in 2008 with a mission to build a global distribution footprint for the BET Networks brand, BET International is a 24-hour branded network offering content in more than 54 countries throughout the UK, Middle East & Africa. Additionally, BET International licenses BET content to television broadcasters on multiple platforms throughout the world – all to serve consumers of black culture globally.

CENTRIC:
CENTRIC is a 24-hour music and entertainment channel that reflects the lifestyle and sophistication of today's African-American and multicultural adult viewer. With a finger on the pulse of an ever-changing beat, its compelling music content fuses Soul, R&B, Neo-Soul, Hip Hop, Reggae, Gospel, Jazz, Old School, New School and everything in between with today's hottest artists. It is a unique of mix of music, culture and lifestyle programming that embodies the lives, tastes and aspirations of the CENTRIC viewer.

LAUNCH DATE:
January 25, 1980

HEADQUARTERS:
One BET Plaza • 1235 W Street NE • Washington, DC • 20018 • (202) 608-2000

EMPLOYEES:
Approximately 468 employees in Washington, D.C., New York, Los Angeles, Chicago and Atlanta

TARGET DEMOGRAPHIC:
Adults 18 to 49

BET International

BET Networks, a subsidiary of Viacom Inc. (NASDAQ: VIA, VIAB), is the nation’s leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, and the United Kingdom.

BET International, which operates BET in the United Kingdom and oversees the extension of BET network programming for global distribution. BET’s international feed is a 24-hour network currently reaching over 13MHH in 54 countries in the Entertainment EPGs on seven different satellite platforms…and growing.

BET INTERNATIONAL COUNTRIES:
  • United Kingdom, Ireland
  • Africa (South Africa, Nigeria, Ghana & Kenya, 25+ additional countries)
BET INTERNATIONAL CARRIERS:
  • SKY (UK and Ireland) – Launched in February 2008.
  • Freesat (UK and Ireland) – Launched August 2008. Fastest growing platform in UK reporting 500K subscribers in July 2009. BET completed an acquisition of Urban TV’s channel slot launching BET +1, a time-shifted feed on Sky & Freesat, in November 2008 (Eurobird 1, F4U).
  • DStv - BET launched November 2008 on DStv and is now in over 700K HH in 35+ African countries including Ghana, Nigeria & Kenya.
  • ZAP - Launched April 2010 in Angola on new operator (expands to Mozambique in summer).
  • TopTV - Launched May 1, 2010 in South Africa on new operator TopTV.

Centric

CENTRIC, THE FIRST NETWORK DESIGNED FOR BLACK WOMEN
Centric, the first network designed for Black women, reaches 1 out of 3 black women ages 25-54 in the U.S. and is one of the fastest growing ad-supported cable networks among women, posting double year over year gains in Primetime and Total Day. Black women control $260 billion dollars of buying power and consume more television than women from any other ethnic group.  In addition, Centric ranked #4 in the BRAND LOVE study among 33 competitors.

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