1.3 MILLION TOTAL VIEWERS TUNED IN TO THE IRREVERENT SEASON FINALE OF “BOOMERANG”

05/05/20

“BOOMERANG,” EXECUTIVE PRODUCED BY LENA WAITHE AND HALLE BERRY, 

DELIVERED ITS HIGHEST RATED EPISODE IN THE SEASON

LED BY DIME DAVIS AND ANGELI MILLAN, “BOOMERANG” SEASON TWO GREW ITS AUDIENCE BY +22% VERSUS ITS INAUGURAL SEASON

THE SEASON FINALE LOGGED DOUBLE-DIGIT RATINGS LIFTS

+32% (Episode #207) AND +36% (Episode # 208)

New York, NY – May 5, 2020 – BET’s winning lineup continues to gather the masses with acclaimed original series “Boomerang” from Lena Waithe delivering 1.3 Million total viewers P2+ during last Wednesday’s premiere (simulcast across BET and BET Her on 4/29/20)*. “Boomerang” episode #207 delivered its highest-rated episode in the season. The final two episodes of the series also logged double-digits-L+3 ratings lift vs. their Live + Same Day numbers, +32% (Episode #207), and +36% (Episode #208). Executive produced by Waithe and Halle Berry, “Boomerang” Season two also grew its audience by +22% from Season one in L+3 (Adults 18-49).

For the series return, two women of color took the helm as co-showrunners: Dime Davis (A Black Lady Sketch Show, The Chi, Boomerang S1) and Angeli Millan (The Cleveland Show, Us and Them, The Muppets). The entire season was directed exclusively by women of color, with Dime Davis returning to the director’s chair for half of the season.

For “Boomerang”:

Episode #207 premiere telecast (Live + 3): .457 P18-49 rating, 741 K total viewers P2+ (Simulcast across BET and BET Her); .417 P18-49 rating, and 667 K total viewers P2+ (on BET alone).

Episode #207 delivered the highest-rated episode in the season.

Episode #208 premiere telecast (Live + 3): .405 P18-49 rating, 609 K total P2+ (Simulcast across BET and BET Her); .360 P18-49 rating, and 540K total viewers P2+ (on BET alone).

The critics have spoken:

  • sharply detailed, a relatable portrait of young friendship” – The Hollywood Reporter
  • the epitome of Millennial cool” – IndieWire
  • it feels authentic and relevant” – Shadow and Act

“Boomerang” is a half-hour subversive, smart, serialized comedy, fueled by romance, friendship, gender politics, love and of course, sex. Starring Brittany Inge, Tetona Jackson, Leland Martin, Lala Milan, Tequan Richmond, and RJ Walker, the series follows a group of childhood friends who are looking to make their own mark in the world…all while navigating their feelings for each other. Stream season 1 and 2 now on the BET NOW app and On Demand. #BoomerangOnBET

Source: Nielsen Boomerang premiere ratings 4/29/20 | Simulcast ratings calculated by sum of average impressions on BET & BET Her based on BET coverage universe | Ranking for night/timeslot claims based on Live+SD | *Cumulative sum of average impressions across Boomerang premiere telecasts on BET & BET Her

ABOUT BET

BET, a subsidiary of ViacomCBS Inc. (NASDAQ: VIACA, VIAC), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel is in 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom, sub-Saharan Africa and France. BET is the dominant African-American consumer brand with a diverse group of business extensions including BET.com, a leading Internet destination for Black entertainment, music, culture, and news; BET HER, a 24-hour entertainment network targeting the African-American Woman; BET Music Networks - BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET’s growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET around the globe.

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Contact:

Luis Defrank

[email protected]


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