1.6 MILLION TOTAL VIEWERS TUNED IN TO THE EPIC SEASON FINALE OF “TYLER PERRY’S SISTAS”

05/05/20

“Tyler Perry’s Sistas” WAS THE #1 Program in its timeslot (9 -10 PM) for African Americans 

P18-49, 25-54, and P2+ FOR BROADCAST AND CABLE

“TYLER PERRY’S SISTAS” LOGGED DOUBLE-DIGIT RATINGS LIFT +58%

New York, NY – May 5, 2020 – BET’s winning lineup continues to gather the masses with acclaimed original series “Tyler Perry’s Sistas” delivering 1.6 Million Total viewers P2+ during last Wednesday’s premiere (simulcast across BET and BET Her on 4/29/20)*. “Tyler Perry’s Sistas" was the #1 program in its timeslot (9p-10p) for African Americans P18-49, 25-54, and P2+. The finale episode logged double-digit-L+3 ratings lift vs. Live + Same Day numbers, +58%.

For “Tyler Perry’s Sistas”

Episode #125 premiere telecast (Live + 3): .953 P18-49 rating, 1.6 M total viewers P2+ (Simulcast across BET and BET Her); .865 P18-49 rating, and 1.4 M total viewers P2+ (on BET alone).

“Tyler Perry’s Sistas” season finale grew +58% in Live + 3 (Adults 18-49).

“Tyler Perry’s Sistas” was #1 Program in its timeslot (9p-10p) for African Americans P18-49, 25-54, and P2+.

The critics have spoken:

Tyler Perry has created yet another space for Black women to shine” – Essence

shows like ‘Sistas’ is arguably proof that we’ve managed to break barriers” – MadameNoire.com

“Tyler Perry’s Sistas” follows a group of single black women as they navigate their “complicated love life,” careers and friendship through the ups-and-downs of living in a modern world of social media and unrealistic relationship goals. The one-hour drama takes viewers on a roller coaster ride of emotions and hilarious moments that are the epitome of #squadgoals. “Tyler Perry’s Sistas” stars KJ Smith, Mignon Von, Ebony Obsidian, Novi Brown, DeVale Ellis, Chido Nwokocha, Anthony Dalton, Brian Jordan Jr., and Kevin Walton. Stream season 1 now on the BET NOW app and On Demand. #SistasOnBET

Source: Nielsen Sistas premiere ratings 4/29/20 | Simulcast ratings calculated by sum of average impressions on BET & BET Her based on BET coverage universe | Ranking for night/timeslot claims based on Live+SD | *Cumulative sum of average impressions across Sistas premiere telecasts on BET & BET Her

ABOUT BET

BET, a subsidiary of ViacomCBS Inc. (NASDAQ: VIACA, VIAC), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African American audience. The primary BET channel is in 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom, sub-Saharan Africa and France. BET is the dominant African-American consumer brand with a diverse group of business extensions including BET.com, a leading Internet destination for Black entertainment, music, culture, and news; BET HER, a 24-hour entertainment network targeting the African-American Woman; BET Music Networks - BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET’s growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET around the globe.

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Contact:

Luis Defrank

[email protected]


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