2 MILLION TOTAL VIEWERS P+2 TUNED IN TO THE TRAILBLAZING “BET HIP HOP AWARDS” 2022 ACROSS FOUR PARAMOUNT GLOBAL NETS ON TUESDAY, OCTOBER 4

10/11/22



THE ANNUAL HIP HOP TELETCAST CAPTIVATED VIEWERS AND GREW YEAR-OVER-YEAR on BET

UP +21% IN P18-49 RATINGS & UP +14% IN IMPRESSIONS,
owning premiere night ON ALL OF TV

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BET GENERATED RECORD-BREAKING TRIPLE-DIGIT
VIEW INCREASES ACROSS DIGITAL PLATFORMS, UP 181% WITH CLOSE TO 250 MILLION VIEWS

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“BET HIP HOP AWARDS” 2022 REIGNS AS THE #1 PROGRAM ON ALL TV FOR BLACK VIEWERS ON CABLE AND BROADCAST

AND THE #1 most social PRIMETIME PROGRAM ACROSS
ALL OF TV ON TUESDAY (10/4)

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#HIPHOPAWARDS


New York, NY – October 11, 2022 – BET scored rating success with the premieres and encores of “BET HIP HOP AWARDS” 2022, “RAP CITY ’22,” and “DJ CASSIDY’S PASS THE MIC: BET HIP HOP AWARDS EDITION” last Tuesday night. BET celebrated the impact of Hip Hop and brought together the hottest names in Hip Hop music for an unforgettable night of explosive performances and culture-defining moments. The “BET HIP HOP AWARDS” 2022, drew 2 MM Total Viewers P2+ (EDAC), as it was simulcast LIVE across four Paramount Global Networks including BET Her, MTV2, and VH1, 1.7 MM Total Viewers P2+ tuning in on BET alone.** On linear, “BET HIP HOP AWARDS” 2022 garnered a .718 P18-49 rating, 455K viewers P18-49, during premiere night (EDAC across BET, BET Her, MTV2, and VH1 on 10/4/22), up +3% year-over-year on ratings.* On BET alone, the telecast scored a .553 P18-49 rating (708K total viewers P2+), up21% year-over-year. BET now has the top 4 cable award shows of 2022 for Black viewers: “BET Awards” (#1), “BET Hip Hop Awards” (#2), “Stellar Awards” (#3), and “NAACP Image Awards” (#4). The “BET HIP HOP AWARDS” 2022 was the #1program for the night on all TV (Cable & Broadcast) for Black viewers 18-49.*


BET broke records and scored triple-digit success with digital and social views last night with the airing of “BET HIP HOP AWARDS” 2022. BET celebrated the impact of Hip Hop and brought together the hottest names in Hip Hop music for an unforgettable night of explosive performances and culture-defining moments across platforms. The trailblazing franchise broke records and demolished the competition, with over 244M views, 181% up Year-Over-Year across BET Digital platforms.** “BET HIP HOP AWARDS” 2022 is the #1 most social primetime program across all of TV, and the #1 most social cable entertainment telecast this Fall to-date. (9/1/22-10/4/22, excludes sports & wrestling, LINK)** “BET HIP HOP AWARDS” 2022 ranks in the Top Ten most social cable awards show year-to-date at 1.3 Million interactions.** #HipHopAwards trended on Twitter in the top 10 for nine consecutive hours in the US and for four consecutive hours worldwide*Watch an encore airing of the award show tonight, October 5 at Midnight ET/PT on BET.***

RAP CITY ‘22” garnered a .298 P18-49 rating on BET (356K P2+) and “DJ’ CASSIDY’S PASS THE MIC: BET HIP HOP AWARDS EDITION” special a .388 P18-49 rating (489K P2+) during premiere night. “RAP CITY ’22,” had 389K views across social (Facebook, Instagram, Twitter, YouTube, and TikTok), and “DJ’ CASSIDY’S PASS THE MIC: BET HIP HOP AWARDS EDITION” we secured over 8.9M views across social platforms.***


About “RAP CITY ’22”

Hosted by Big Tigger, "Rap City ’22," celebrated the culture and featured exclusive interviews with Lil’ Kim, Remy Ma, Rapsody, G Herbo, Ice Spice, DJ Drama, and more! #RapCity


About “DJ’ CASSIDY’S PASS THE MIC: BET HIP HOP AWARDS EDITION”

The “DJ Cassidy’s Pass The Mic: BET Hip Hop Awards” Edition included appearances by Busta Rhymes, Ghostface Killah, Ice Cube, Jadakiss, Method Man, Redman, Raekwon, Remy Ma, RZA, Styles P, Swizz Beatz, Too $hort, Xzibit, Warren G and more. #PassTheMicOnBET


About “BET HIP HOP AWARDS” 2022

Kendrick Lamar ruled the night with 6 wins including ‘Artist of the Year,’‘Lyricist of the Year,’Best Live Performer’ along with ‘Album of the Year’ for Mr. Morale & The Big Steppers. He shared two additional wins including ‘Best Hip Hop Video’ for “Family Ties” with Baby Keem and ‘Video Director of the Year’ with Dave Free. Drake took home three wins including ‘Best Collaboration’ for “Wait For U” with Future and Tems, then tying himself for the ‘Sweet 16: Best Featured Verse’ with contributions on “Wait For U” and Jack Harlow’s “Churchill Downs.” EarthGang won for ‘Best Duo or Group,’Latto scored ‘Song of the Year’ for “Big Energy” and Lizzo’s “About Damn Time” was crowned as the ‘Impact Track’.Hitmaka was named ‘Producer of the Year’ and DJ Drama snagged ‘DJ of the Year.’ Newcomer Glo Rilla was crowned ‘Best Breakthrough Hip Hop Artist’ and Benjamin Epps (France) won ‘Best International Flow.’ “Caresha Please” and “Drink Champs” tied for the coveted ‘Best Hip Hop Platform’ award.

The HBCU stylings of the “New Atlanta vs. OG Atlanta” marching band opened the show with “BET Hip Hop Awards” 2022 host Fat Joe followed by Armani White with an electrifying rendition of “Billie Eilish” featuring rapper N.O.R.E. performing his classic single “Nothin’.” Platinum recording artist Bleu premiered “Life Worth Living” featuring French Montana while Glo Rilla made her national television debut performing smash singles “F.N.F (Let’s Go)” and “Tomorrow.” EST Gee performed “The Realest” with a surprise appearance from Jeezy, then Kodak Black hit the stage for a medley of “Too Many Years,” “Walk” and “Super Gremlin.” Pusha T performed “Diet Coke” and “Just So You Remember” before being joined by No Malice for a surprise Clipse reunion of their single “Grindin’.” Joey Bada$$ performed “Head High” in a special ‘In Memoriam' tribute to the late rapper Young Dolph. After King Combs performed an energetic rendition of “Can’t Stop, Won’t Stop,” emcee DNA won $25,000 in the “BET Hip Hop Awards” rap battle.

An all-star tribute to the iconic LOUD Records and its pioneering founder Steve Rifkind turned up the show with a legendary lineup of David Banner featuring Lil’ Flip, Dead Prez, Mobb Deep with Lil’ Kim, M.O.P., Remy Ma and Fat Joe, Three 6 Mafia and Wu-Tang Clan. “I Am Hip Hop” honoree Trina delivered a heartfelt speech that moved the crowd followed by Fivio Foreign closing out the show with Lil Tjay.

Baby Tate, Big Boss Vette, Deetranada, Guapdad 4000, Jayson Cash, Ray Vaughn, Reuben Vincent, Sa-Roc, Sauce Walka, and Topaz Jones blazed the stage in the highly anticipated cyphers followed by a digital-exclusive cypher featuring rising stars Armani Caesar, Kentheman, Nana, Navelle Hice, OT The Real, and Yung Pooda.

The Award show also featured special appearances by T.I. Trick Daddy, Tyrese, DJ EFN, DJ Cassidy, the cast of “Tyler Perry’s Zatima” (Devale Ellis and Crystal Renee Hayslett),Pretty Vee, and the cast of “IMPACT ATL” (Ari Fletcher, Tae, Dess Dior, Lakeyah and Jayda Cheaves).

For more information about “BET HIP HOP AWARDS” 2022 the latest news and updates, visit bet.com/hiphopawardsand follow the conversation @BETAwards.

Connie Orlando, EVP, Specials, Music Programming & Music Strategy will oversee the annual show and Executive Produce for BET with Jamal Noisette, VP, Specials & Music Programming. Jesse Collins, CEO of Jesse Collins Entertainment, to serve as Executive Producer of the“BET HIP HOP AWARDS” 2022 along with Jesse Collins Entertainment’s Jeannae Rouzan–Clay and Dionne Harmon.

RAP CITY‘22” is executive produced by Darian “Big Tigger” Morgan, Red Summer TV, and Sam Walker for BET in association with Swirl Films.

“DJ’ CASSIDY’S PASS THE MIC: BET HIP HOP AWARDS EDITION” is executive produced by Connie Orlando, EVP, Specials, Music Programming & Music Strategy at BET, Angela Aguilera, SVP, Music Programming & Development, along with Jesse Collins Entertainment’s Jesse Collins and Dionne Harmon, music industry mogul Steve Rifkind, and DJ Cassidy executive produce “DJ Cassidy’s Pass The Mic.”

*Source: The Nielsen Company |Live + Same Day Data | EDAC Rating based on cumulative sum of average imps across simulcast nets over BET coverage universe

**Source: The Nielsen Company |L+3 Data | sum of impressions for Hip Hop Awards, Rap City and Pass The Mic

***Source: Talkwalker Social Content Ratings, GetDayTrends; 10/4/22


ABOUT BET

BET, a unit of Paramount (NASDAQ: PARAA; PARA; PARAP), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African American audience. The primary BET channel is in 125 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom, sub-Saharan Africa and France. BET is the dominant African-American consumer brand with a diverse group of business extensions including BET+, the preeminent streaming service for the Black audience; BET.com, a leading Internet destination for Black entertainment, music, culture, and news; BET HER, a 24-hour entertainment network targeting the African-American Woman; BET Music Networks - BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, a growing BET festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET around the globe.


ABOUT “BET HIP HOP AWARDS”

“BET Hip Hop Awards” is an annual celebration that pays homage to a culture that changed the world while highlighting the best in hip hop music. Year after year, BET delivers the best in hip hop for an unforgettable night of performances, cyphers and tributes honoring hip-hop legends that have and continue to make hip hop culture a global force.


ABOUT JESSE COLLINS ENTERTAINMENT

Founded in 2012, Jesse Collins Entertainment (JCE) is a full-service television and film production company that has played an integral role in producing many of television’s most memorable moments in music entertainment. The Emmy® winning company has a multi-year overall agreement with ViacomCBS Cable Networks. On the film side, the company also has a first look on JCE’s film development projects which could include Viacom’s film entities such as Paramount Players. JCE’s award-winning and critically acclaimed television includes programming from its three divisions. From the scripted division: scripted series—Real Husbands of Hollywood, American Soul and miniseries—The New Edition Story and The Bobby Brown Story. From the unscripted division: unscripted series – Cardi Tries, My Killer Body with K. Michelle, DJ Cassidy’s Pass the Mic and Forward: The Future of Black Music, competition/game shows—Becoming A Popstar, Rhythm + Flow, Sunday Best, Hip Hop Squares and Nashville Squares, talk show – Face to Face with Becky G and children’s series—Bookmarks: Celebrating Black Voices (Emmy® Award winner). From the specials division: award shows—The American Music Awards, BET Awards, Soul Train Awards, BET Hip Hop Awards, Black Girls Rock!, BET Honors, UNCF’s An Evening of Stars and ABFF Honors, specials— CNN’s Juneteenth: A Global Celebration of Freedom, Martin: The Reunion, John Lewis: Celebrating A Hero, Love & Happiness: An Obama Celebration, Change Together: From The March On Washington To Today, A GRAMMY Salute to the Sounds of Change, Stand Up for Heroes, Dear Mama, Amanda Seales: I Be Knowin’, Def Comedy Jam 25, Leslie Jones: Time Machine, The All-Star Nickmas Spectacular and Rip the Runway. Emmy® winner Jesse Collins, Founder and CEO, is the executive producer of all programming. He is also an executive producer for the Grammy Awards and The Super Bowl Halftime Show. He produced the 2021 Oscars.

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