2.5 MILLION TOTAL VIEWERS P2+ TUNED IN TO THE FEEL GOOD PARTY OF THE YEAR “SOUL TRAIN AWARDS” 2022 ACROSS FIVE PARAMOUNT GLOBAL NETS ON THANKSGIVING WEEKEND
THE ANNUAL SOUL-FILLED TELECAST CAPTIVATED VIEWERS AND GREW YEAR-OVER-YEAR on BET
UP +11% IN P18-49 LIVE+3 RATINGS & UP +3% IN IMPRESSIONS,
OWNING PREMIERE NIGHT ON CABLE WITH BLACK VIEWERS
BET SCORED DOUBLE-DIGIT VIEWS INCREASES ACROSS DIGITAL PLATFORMS, UP 76% WITH CLOSE TO 103 MILLION VIEWS
HOSTED BY AWARD-WINNING COMEDIAN AND ACTOR
DEON COLE, “SOUL TRAIN AWARDS” 2022 REIGNS AS THE #1 PROGRAM ON ALL TV FOR BLACK VIEWERS ON CABLE AND BROADCAST AND THE #1 most social PRIMETIME PROGRAM ACROSS ALL OF TV ON SUNDAY (11/26)
NEW YORK, NY – December 6, 2022– BET delivered rating success with the premieres and encores of “SOUL TRAIN AWARDS” 2022 and “SOUL TRAIN AWARDS RED CARPET SPECIAL” last Sunday night. The feel good show of the year, the “Soul Train Awards” 2022 presented by BET, featured an exciting lineup of unforgettable performances including special moments and appearances by some of the brightest stars in Black culture and entertainment. The “SOUL TRAIN AWARDS” 2022, drew 1.4 MM Total Viewers P2+ (Live+3), as it was simulcast LIVE across four Paramount Global Networks including BET Her, Logo, MTV2, and VH1, 1.1 MM Total Viewers P2+ tuning in on BET alone.* On linear, “SOUL TRAIN AWARDS” 2022 garnered a .708 P18-49 Live+3 rating, 447K viewers P18-49, during premiere night (Simulcast across BET, BET Her, Logo, MTV2, and VH1 on 11/26/22), up +7% year-over-year on ratings.* On BET alone, the telecast scored a .562 P18-49 Live+3 rating (355K viewers P18-49), up +11% year-over-year. BET now has the top 5 cable award shows of 2022 for Black viewers: “BET Awards” (#1), “BET Hip Hop Awards” (#2), “Soul Train Awards” (#3), “Stellar Awards” (#4), and “NAACP Image Awards” (#5). The “SOUL TRAIN AWARDS” 2022 was the #1 program for the night on Cable for Black viewers 18-49 and 2+.*
On Digital, BET scored double-digit success with digital and social views last Saturday night and weekend with the airing of “SOUL TRAIN AWARDS” 2022. The soulful franchise broke records and demolished the competition, with close to 103M views, 76% up Year-Over-Year across BET Digital platforms. “SOUL TRAIN AWARDS” 2022 is the #1 most social primetime program across all of TV, and the #1 driver of social video views across cable entertainment (11/26/22, excludes sports & wrestling). #SoulTrainAwards trended on Twitter in the top 10 for 6 consecutive hours in the US and for 4 consecutive hours worldwide.**
“SOUL TRAIN AWARDS RED CARPET SPECIAL” garnered a .272 P18-49 rating on BET (512K Total Viewers P2+) during premiere night. The “Soul Train Awards Red Carpet Special” was hosted by Tank, Letoya Luckett, and Novi Brown (“Tyler Perry’s Sistas”).
About “SOUL TRAIN AWARDS” 2022
Hosted by award-winning comedian and actor Deon Cole, the “Soul Train Awards” 2022 featured an exciting lineup of unforgettable performances including special moments and appearances by some of the brightest stars in Black culture and entertainment. Beyoncé led the night with three wins for Album of The Year, Song of the Year and Best Collaboration with Ronald Isley & The Isley Brothers. “Soul Train Awards” 2022 featured performances by Iconic 80’s funk band and Legend Award honoree Morris Day & The Time, legendary multi-platinum-selling R&B supergroup and Lady of Soul honoree Xscape, R&B/Soul songstress Ari Lennox, Singer-songwriter, actress and personality Chanté Moore, singer-songwriter Muni Long, California-native singer SiR, R&B singer-songwriter, producer, and actor Tank, and BET Amplified artists Coco Jones and Q. Additionally, presenters who took the stage include Jermaine Dupri, JB Smoove, Lucky Daye, Mark Tallman & Michelle Mitchenor (BET+ Original Series “First Wives Club”), and Queen Naija. Alex Vaughn, Durand Bernarr, Muni Long, and Tasha Cobbs Leonard blended harmonies for the annual Soul Cypher, with renowned DJ and music producer D-Nice.
For more information about “SOUL TRAIN AWARDS” 2022 the latest news and updates, visit bet.com/soultrainawards and follow the conversation @BET and @SoulTrainAwards.
Connie Orlando, EVP, Specials, Music Programming & Music Strategy will oversee the annual show and Executive Produce for BET with Jamal Noisette, VP, Specials & Music Programming. Jesse Collins, CEO of Jesse Collins Entertainment, to serve as Executive Producer of “Soul Train Awards” 2022 along with Jeannae Rouzan–Clay and Dionne Harmon, of Jesse Collins Entertainment.
“SOUL TRAIN AWARDS RED CARPET SPECIAL” is executive produced by Sam Walker for BET.
*Source: The Nielsen Company | Simulcast Rating based on cumulative sum of average imps (Live+3) across simulcast nets over BET coverage universe | Topline 2.5M viewer number includes sum of average impressions (Live+3) across Pre-show, Premiere, and Sunday Encore | Night of ranking based on Live+SD average impressions
**Source: Talkwalker SCR Ratings 11/26/22, Twitter trending 11/26/22.
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BET, a unit of Paramount (NASDAQ: PARAA; PARA; PARAP), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African American audience. The primary BET channel is in 125 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom, sub-Saharan Africa and France. BET is the dominant African-American consumer brand with a diverse group of business extensions including BET+, the preeminent streaming service for the Black audience; BET.com, a leading Internet destination for Black entertainment, music, culture, and news; BET HER, a 24-hour entertainment network targeting the African-American Woman; BET Music Networks - BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, a growing BET festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET around the globe.
About Jesse Collins Entertainment
Founded in 2012, Jesse Collins Entertainment (JCE) is a full-service production company that has played an integral role in producing many of television’s most memorable moments in music entertainment. The Emmy® winning company has a multi-year overall agreement with ViacomCBS Cable Networks. On the film side, the company also has a first look on JCE’s film projects which could include Viacom’s Paramount Players. JCE’s award-winning and critically acclaimed television includes programming from its three divisions. From the scripted division: scripted series—Real Husbands of Hollywood, American Soul and miniseries—The New Edition Story and The Bobby Brown Story. From the unscripted division: unscripted series – Oh Hell No…With Marlon Wayans, Cardi Tries, My Killer Body with K. Michelle, DJ Cassidy’s Pass the Mic and Forward: The Future of Black Music, competition/game shows—Becoming A Popstar, Rhythm + Flow, Sunday Best, Hip Hop Squares and Nashville Squares, talk shows – Yara Shahidi’s Day Off, Face to Face with Becky G and children’s series—Bookmarks: Celebrating Black Voices (Emmy® Award winner). From the specials division: award shows—The American Music Awards, BET Awards, Soul Train Awards, BET Hip Hop Awards, Black Girls Rock!, BET Honors, UNCF’s An Evening of Stars and ABFF Honors, specials—The Super Bowl Halftime Show, CNN’s Juneteenth: A Global Celebration of Freedom, Martin: The Reunion, John Lewis: Celebrating A Hero, Love & Happiness: An Obama Celebration, Change Together: From The March On Washington To Today, A GRAMMY Salute to the Sounds of Change, Stand Up for Heroes, Dear Mama, Amanda Seales: I Be Knowin’, Def Comedy Jam 25, Leslie Jones: Time Machine, The All-Star Nickmas Spectacular and Rip the Runway. Emmy® winner Jesse Collins, Founder and CEO, is the executive producer of all programming. He is also an executive producer for the Grammy Awards. He produced the 2021 Oscars.
ABOUT SOUL TRAIN
“Soul Train” was created in 1971 by visionary Don Cornelius and predominantly featured performances by R&B, pop, soul, and hip-hop artists, in addition to the occasional funk, jazz, disco, and gospel artists. When the final episode of the show’s historic thirty-five-year run aired in 2006, it was the longest-running first-run, nationally syndicated program in television history. “Soul Train” highlighted a cast of incredible, ethnically diverse dancers who famously introduced the world to a whole new series of dance moves and styles on a weekly basis. Cornelius opened every show welcoming the audience to “the hippest trip in America” and closed each show wishing the audience “love, peace, and soul.” Today, the legacy of “Soul Train” lives on through the legendary Soul Train dance line, which has become a timeless staple on dance floors across America. In 2016, BET, acquired the “Soul Train” brand and remains dedicated to revitalizing the brand while also honoring its heritage.
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