BET AND KIN PARTNER ON NEW WEEKLY LIFESTYLE SERIES “CELEBRITY STASH”– LAUNCHING FRIDAY, JULY 9 EXCLUSIVELY ON BET HER’S YOUTUBE CHANNEL

07/08/21

Amara La Negra, B Simone, Bow Wow, Eva Marcille, LeToya Luckett, Safaree, Yandy Smith-Harris and Young M.A will give fans an all-access pass into their homes, reveal intimate and fun stories behind some of their most prized possessions, tour the rooms housing these treasures, and in their spring-cleaning process donate items to charity

NEW YORK, NY – July 8, 2021 – Today, BET Digital announces partnership with Kin, creator of unscripted entertainment franchises that resonate with women ages 25 to 40, on the launch of its new original weekly show “Celebrity Stash.” In each of the eight episodes, a new celebrity guest will invite fans into their home to check out some of their beloved belongings, from Swarovski crystal baby shoes to multicolored motorcycles, and help decide which treasures to keep and which to donate. Tune in to hear the unheard and ridiculous stories behind these recognizable items. Who knows? You may just stumble upon famous finds - at your local consignment store. “Celebrity Stash” premieres Friday, July on BET Her’s YouTube channel with singer-songwriter and actress LeToya Luckett. Watch and share an exclusive sneak peek here: https://ql.mediasilo.com/ql/60e6f3d68096691f4a3fa994

The additional celebrities opening their doors to fans include singer and host Amara La Negra, actress and media personality B Simone, rapper and actor Bow Wow,  actress, entrepreneur & model Eva Marcille, music artist and media personality Safaree, music executive and media personality Yandy Smith-Harris and rapper, entrepreneur & actor Young M.A. In addition to sharing revealing stories behind their favorite items, the celebs will donate some of those featured to charity.

“It’s been a pleasure to partner with Kin to produce ‘Celebrity Stash’. We’re proud to have created a show that melds celebrity and philanthropy. Having stars give us a glimpse into their personal spaces along with donating an item for charity from their collections is really special,” said SVP and General Manager of BET Digital, Amy DuBois Barnett.

“We specialize in developing lifestyle programming for young women and see BET Digital as an outstanding destination for our series Celebrity Stash." Shani Black, Head of Programming and Development at of Kin said, “We can’t wait for viewers to check out the series."

(LeToya Luckett stars in the first episode of  “Celebrity Stash” on BET Her’s YouTube channel.)

Episode Roll-Out:  

  • 7/9: EP 101 LeToya Luckett / Dallas, TX
  • 7/16: EP 102 Amara La Negra / Miami, FL
  • 7/23: EP 103 Safaree / Atlanta, GA
  • 7/30: EP 105 Young M.A/ New Jersey
  • 8/6: EP 104 Bow Wow / Atlanta, GA
  • 8/13: EP 106 Eva Marcille / Atlanta, GA
  • 8/20: EP Yandy Smith-Harris/ Atlanta, GA
  • 8/27: EP 108 B Simone/Atlanta, GA

“Celebrity Stash” is produced by Shani Black and Gabrielle Jones for Kin. Amber Mike serves as executive producer for BET.

For more on “Celebrity Stash” and other BET content, visit BET.com and follow us @bet across social platforms (Facebook, YouTube, Instagram, Twitter).

Kin specializes in creating lifestyle franchises that are brought to profitability running on both social channels like YouTube, Facebook Watch, and Instagram, as well as linear and streaming platforms. 

ABOUT KIN:

Kin is an LA-based lifestyle entertainment company. It produces and owns a growing portfolio of profitable shows distributed across social platforms. Kin shows feature mainstream personalities including Tia Mowry, Adrienne Bailon Houghton, and Jeannie Mai. Kin also recently debuted two Facebook Watch exclusive shows--the second season of Side by Side with Malika and Khadijah Haqq and What Happens at Home with Christina Milian. Kin’s programming empowers, entertains and connects women around the world. For more information, visit www.kincommunity.com.

ABOUT BET

BET, a subsidiary of ViacomCBS Inc. (NASDAQ: VIACA, VIAC), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African American audience. The primary BET channel is in 125 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom, sub-Saharan Africa and France. BET is the dominant African-American consumer brand with a diverse group of business extensions including BET+, the preeminent streaming service for the Black audience; BET.com, a leading Internet destination for Black entertainment, music, culture, and news; BET HER, a 24-hour entertainment network targeting the African-American Woman; BET Music Networks - BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET’s growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET around the globe.

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Media Contacts:

For BET

Luis DeFrank [email protected]

For Kin

Kristina Kuhle Turken  [email protected]

Beth Mellow [email protected]


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