BET CONTINUES ITS WINNING RATINGS STREAK WITH OVER 2.6 MILLION TOTAL VIEWERS TUNING IN TO THE MIDSEASON FINALE OF “TYLER PERRY’S SISTAS” SEASON THREE AND “THE TYLER PERRY SHOW: THE SISTAS AFTER-SHOW EDITION” LAST WEDNESDAY NIGHT
“SISTAS” CONTINUES TO REIGN AS THE UNDISPUTED #1 SCRIPTED SERIES ON CABLE FOR AFRICAN AMERICANS FOR THREE CONSECUTIVE SEASONS AND DELIVER ITS HIGHEST RATED EPISODE OF THE SEASON
BET SETS MIDSEASON PREMIERE DATE FOR WEDNESDAY, OCTOBER 13
New York, NY – August 25, 2021 – BET and Tyler Perry’s hit series “Tyler Perry’s Sistas” reigns supreme with a winning Wednesday night line-up. “Sistas” and “The Tyler Perry Show: The Sistas After-Show Edition” drew 2.6 M viewers (Live+3, P2+ 8/18/21) tuned in to BET and BET Her across premieres and encores during last Wednesday night.* BET and Tyler Perry now have the top three scripted series on cable this season with African Americans 18-49, “Sistas” (#1), “House Of Payne” (#2), and “Assisted Living” (#3), excluding Sports and News.* The “Sistas” midseason finale and the premiere of “The Tyler Perry Show” delivered a .814- P18-49 rating (Live + 3), 1.4 M total viewers P2+ and .378 P18-49 rating (Live + 3), 901K total viewers P2+, respectively (Simulcast across BET and BET Her). “Sistas” delivered its highest rated episode of the season. BET grew its “Sistas” and “The Tyler Perry Show” audience versus L+SD double-digits +41% and +19%, respectively. The Network also confirms the midseason premiere of “Tyler Perry’s Sistas” season three to return Wednesday, October 13, exclusively on BET and BET Her.
For “Tyler Perry’s Sistas”:
- Episode #311 premiere telecast (Live + 3): .814 P18-49 rating,1.4 M total viewers P2+ (Simulcast across BET and BET Her); .577 P18-49 rating, and 1.1 M total viewers P2+ (on BET alone).
- Episode #311 grew +41% in Live + 3 (Adults 18-49, BET Alone).
- The midseason finale was the #1 most social cable drama of the day.**
For “The Tyler Perry Show: The Sistas After-Show Edition”:
- “The Tyler Perry Show” premiere telecast (Live + 3): .378 P18-49 rating, 901 K total viewers P2+ (Simulcast across BET and BET Her); .317 P18-49 rating, and 807K total viewers P2+ (on BET alone).
- The special grew +19% in Live + 3 (Adults 18-49, BET Alone).
- “The Tyler Perry Show” was the #1 most social Special of the day.**
About “Tyler Perry’s Sistas”
The one-hour drama follows a group of single Black females as they navigate their “complicated love life,” careers and friendship through the ups and downs of living in a modern world of social media and unrealistic relationship goals. Tyler Perry takes viewers on an exhilarating ride of emotions and gut-busting predicaments that will test the ladies’ long-standing friendship. This band of women, intertwined with their newfound relationships, must navigate this new-age dating scene as they continue to search for love in their 30’s. The talented ensemble cast of “Tyler Perry’s Sistas” includes KJ Smith, Mignon, Ebony Obsidian, Novi Brown, Crystal Renee’ Hayslett, DeVale Ellis, Chido Nwokocha, Anthony Dalton II, Brian Jordan Jr., Kevin A. Walton, and Trinity Whiteside.
About “The Tyler Perry Show: The Sistas After-Show Edition”
Hosted by powerhouse producer Tyler Perry, the special gave viewers exclusive access to the behind-the-scenes of Mr. Perry’s hit series. It featured the talented cast who bring their favorite characters to life every week, including KJ Smith, Mignon, Ebony Obsidian, Novi Brown, and Crystal Renee’ Hayslett. No topic will be off-limits, from the spicy mid-season finale, to how each “Sista” was cast. With never-before-seen footage, behind-the-scenes moments – and even addressing the viral social media moments from the show (the good, the bad and the scandalous), tea was spilled. “The Tyler Perry Show: The Sistas After-Show Edition” was taped at Tyler Perry Studios in Atlanta in front of a LIVE socially distant seated, fully vaccinated, and COVID-19-tested audience. Additional episodes of “The Tyler Perry Show” will be announced at a later date.
*Source: Nielsen via NPower LSD and L+3 viewing- Aug 18, 2021
**Source: Talkwalker Social Content Ratings, Total Interactions, 8/18/21.
BET, a subsidiary of ViacomCBS Inc. (NASDAQ: VIACA, VIAC), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African American audience. The primary BET channel is in 125 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom, sub-Saharan Africa and France. BET is the dominant African-American consumer brand with a diverse group of business extensions including BET+, the preeminent streaming service for the Black audience; BET.com, a leading Internet destination for Black entertainment, music, culture, and news; BET HER, a 24-hour entertainment network targeting the African-American Woman; BET Music Networks - BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET’s growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET around the globe.
ABOUT TYLER PERRY STUDIOS Tyler Perry Studios is a state-of-the-art film and television production facility founded in 2006 by actor, producer, filmmaker, playwright, and philanthropist Tyler Perry. Located in Atlanta, Georgia on the historic grounds of the former Fort McPherson army base, the new 330-acre campus is one of the largest production studios in the country. It boasts a variety of shooting locations including 40 buildings on the national register of historic places, 12 purpose-built sound stages, 200 acres of green space and an expansive backlot
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