BET HER, THE NETWORK DEDICATED TO BLACK WOMEN, PARTNERS WITH PLAYERSTV TO AIR KYRIE IRVING’S BREONNA TAYLOR SPECIAL, "#SAYHERNAME, JUSTICE FOR BREONNA TAYLOR"

08/17/20

THE ONE-HOUR SPECIAL PREMIERES SATURDAY, AUGUST 22 AT 9 PM ET/PT ONLY ON BET HER AND 

SATURDAY, AUGUST 29 AT 11 PM ET/PT ON BET

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In addition to driving action around Breonna Taylor’s case, the special will feature panel conversations with Kyrie Irving, Common, Jemele Hill, Dr. Brittney Cooper, Congresswoman Ayanna Pressley, Brittany Packnett Cunningham, Black Lives Matter co-founder Alicia Garza, among other leading voices on the frontlines of the movement


#JusticeForBreonnaTaylor


NEW YORK, NY – August 17, 2020 – Today, BET Her announced the airing of “#SayHerName, Justice For Breonna Taylor,” produced by six-time NBA All-Star Kyrie Irving. On March 13, 2020, Breonna Taylor, a 26-year-old emergency medical technician, was fatally shot in her home by Louisville police enforcement, executing a no-knock search warrant. The warrant was not issued for Breonna Taylor. More than three months later, the officers responsible for her death still walk the streets as free men. The one-hour special explores the importance of movements like #SayHerName and examines how Breonna’s murder highlights the lack of awareness around Black women victims of police brutality. Premiering Saturday, August 22 at 9 PM ET/PT on BET Her, “#SayHerName, Justice For Breonna Taylor,” will feature panel conversations with leading voices on the frontlines of the movement, including six-time NBA All-Star Kyrie Irving, award-winning artist Common, acclaimed journalist Jemele Hill, author Dr. Brittney Cooper, Congresswoman Ayanna Pressley, activist Brittany Packnett Cunningham, and Black Lives Matter co-founder Alicia Garza. Additionally, the special will provide viewers with several actionable steps to drive change and demand #JusticeForBreonnaTaylor. An encore presentation of “#SayHerName, Justice For Breonna Taylor,”will air Saturday, August 29 at 11 PM ET/PT on BET.


“It is critical to magnify how Black women are, tragically, also subject to lethal police brutality, and we must demand that Breonna Taylor’s killers are brought to justice. We are committed to utilizing our platforms to drive awareness and sustainable impact. We stand in solidarity with Breonna’s family and all of the voices on the frontlines fighting for justice to be served.” said Scott Mills, President, BET.


“Too often, there is silence when Black Women are killed by law enforcement. While millions of protestors have taken to the streets demanding change, we must continue calling for justice for Breonna Taylor whose case remains largely disconnected from the broader narrative,” said Tavia Pitts, VP of Ad Sales, "BET Her is dedicated to bringing awareness to important issues directly affecting the Black community, specifically Black women. We are proud to partner with Kyrie, PlayersTV, and the many leading voices in the frontlines fighting for bold reforms that address racially biased policing and misuse of force. Together, we will not be ignored.”

"For PlayersTV, it was really important to us to collaborate with like-minded partners such as a BET and to produce this televised special alongside one of our partners Kyrie Irving to maximize the distribution and awareness of the ongoing plight of Breonna Taylor. We really want to make sure that we play our part as an organization as we fight for change and Justice. BET HER is a unique platform for a growing female audience and we are proud to collaborate with them on this important initiative," said Deron Guidrey, co-founder, PlayersTV.

Throughout the broadcast, specific calls to action will be made available to the public, including:

  • Dial 844-298-2731 to demand Louisville City Leadership get #JusticeForBreonnaTaylor via Color of Change.
  • Check your voter registration status and register to vote at Vote.Org.
  • Sign the Justice For Breonna Taylor petition today on Change.Org.
  • CALL Kentucky Attorney General Daniel Cameron at 502-696-5300 and demand he charge the officers who murdered Breonna Taylor via Until Freedom.
  • Post on social media using #SayHerName and #JusticeForBreonnaTaylor to raise awareness about Breonna's case.


The program is also supported by Color Of Change, Vote.org, Until Freedom, Black Future's Lab, The Gathering For Justice, MoveOn, Vera Institute For Justice, Harness, ACLU, Campaign Zero, Imagine Justice and PlayersTV.


“#SayHerName, Justice For Breonna Taylor,” joins BET’s roster ofprograms produced from its media-focused initiative “Content For Change.” The initiative helps address systemic racism, and inequities in America including racial justice, economic empowerment, education, health, and civic participation.


For more details on “#SayHerName, Justice For Breonna Taylor,” please visit www.bet.com and follow @BETHerTV & @BETNews across social platforms to join the conversation using the hashtag #JusticeForBreonnaTaylor.


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About BET


BET, a subsidiary of ViacomCBS Inc. (NASDAQ: VIACA, VIAC), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African American audience. The primary BET channel is in 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom, sub-Saharan Africa and France. BET is the dominant African-American consumer brand with a diverse group of business extensions including BET.com, a leading Internet destination for Black entertainment, music, culture, and news; BET HER, a 24-hour entertainment network targeting the African-American Woman; BET Music Networks - BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET’s growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET around the globe.


Contact:

Luis Defrank

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