BET Launches Rap-It-Up Campaign -- National HIV/AIDS Initiative

06/12/01

Block Party June 27 at RFK Stadium

BET Launches Rap-It-Up Campaign -- National HIV/AIDS Initiative
Block Party June 27 at RFK Stadium
 EVENT:         BET RAP-IT-UP campaign LAUNCH PARTY -- In concert with
National HIV Testing Day, Black Entertainment Television
(BET) kicks off an ongoing HIV/AIDS and health awareness
campaign to promote wellness and healthy lifestyles among
urban youth.  More than 5,000 people are expected to
attend the day of activities, including live musical
performances, health screenings and distribution of
information about health services in the DC area.

DATE:          Wednesday, June 27 * 11:00 a.m. - 9:00 p.m.

LOCATION:      RFK Stadium, Parking Lots 6 & 7 (At Benning Road)

ACTIVITIES:    *  Musical performances (gospel, hip hop, R&B and more) by
local and national artists, including a special
performance by rap music recording star Lil Zane.

*  On-site anonymous, voluntary and confidential HIV
testing and related health and wellness services on
more than six health mobiles.

*  Celebrity appearances by Gerard Henry (BET's Lift Every
Voice), Tigger (BET's Rap City: Tha Bassment), Michele
Wright (WPGC-FM), Dr. David Satcher (U.S. Surgeon
General), Dr. Louis Sullivan (Morehouse College) and
local elected officials.

*  Vendors, youth activities and other events.

SPONSORS:      Numerous community groups are partnering with BET,
including HIV Community Coalition, X-AIDS, WPGC 95.5 FM,
Comcast Cablesystems, Heaven 1580 AM, DC Department of
Health, Centers for Disease Control & Prevention, Metro
Teen AIDS, and the Whitman Walker Clinic.


BACKGROUND:

The BET Rap-It-Up campaign is an ongoing, multi-faceted national awareness and call-to-action campaign addressing HIV/AIDS and health concerns affecting the African-American community. Joining BET in the effort are the Kaiser Family Foundation, Magic Johnson Foundation, LIFEBeat, Cable Positive, X-AIDS and Gospel Today Magazine.

Key elements of the initiative include a national grass-roots effort geared toward educating African Americans on the HIV/AIDS epidemic and dispelling myths about the disease, encouraging safe sexual practices, programming and local events. The BET Rap-It-Up campaign provides nationwide access to community-based resources, including a toll-free number for assistance: 1-866-RAP-IT-UP (1-866-727-4887) and an Internet presence at http://www.rap-it-up.com/ .

Visit BET on the web at http://www.bet.com/ .

CONTACT: Gregory C. King of BET, 202-608-2373 or cell: 202-903-5608, or [email protected]

Website: http://www.bet.com/
http://www.rap-it-up.com/


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