BET NAMES SIMONE OLIVER, SENIOR VICE PRESIDENT OF DIGITAL CONTENT, AND JASON ODOM, SENIOR VICE PRESIDENT OF DIGITAL OPERATIONS
DIGITAL STRATEGY CONTINUES TO WIN BIG, BREAKING CONSECUTIVE RECORDS ACROSS DIGITAL PLATFORMS FOR THE “BET AWARDS” AND “BET HIP HOP AWARDS” 2022
NEW YORK, NY – October 27, 2022 – BET, a unit of Paramount (NASDAQ: PARAA; PARA; PARAP), announced today that Simone Oliver joins the company as Senior Vice President of Digital Content and Jason Odom as Senior Vice President of Digital Operations. Both will contribute to the transformative expansion of BET’s digital footprint and help drive the brand’s continued success across digital platforms, reporting directly to Kimberly Paige, Executive Vice President and Chief Marketing Officer of BET.
“We are thrilled to welcome Simone Oliver and Jason Odom to the BET family,” says Kimberly Paige, Executive Vice President and Chief Marketing Officer of BET. “Both will inject fresh perspectives into our digital strategy and aid in how the brand authentically resonates with its audience. With Simone and Jason at the helm of our digital efforts, we're confident that BET will strengthen its position as a culture-defining powerhouse and deepen our connection with audiences through digital and social media engagement like no other brand does.”
As Senior Vice President of Digital Content, Simone Oliver will lead content across BET’s digital platforms, including BET.com and the company’s social channels. She will oversee the BET Editorial, Video, Branded Solutions, Digital Creative and Social teams, ensuring BET delivers premium content to their followers. Oliver will also be responsible for honing BET’s voice across all platforms to drive growth and consumer engagement.
Oliver joins BET with almost 20 years of experience as a digital pioneer and change-maker with a proven track record of leading and reimagining brands and transforming organizations to inspire creative revitalization. Most recently, she served as the Global Editor in Chief at Refinery29, where she oversaw the multidisciplinary content teams across the U.S, Canada, U.K., Germany, France, Australia & New Zealand, including expanding Unbothered, R29’s sub-brand for young, Black people, into the U.K.
“I’m honored to join the BET team and now contribute to the remarkable legacy and impact the brand has had on culture over the last 40 years,” said Oliver. “BET is in a season of tremendous growth, and I’m grateful to steward the brand’s evolution in the digital realm as we continue to serve and honor the Black community.”
Jason Odom joins BET as the Senior Vice President of Digital Operations. Odom will oversee content monetization opportunities, audience growth, and BET’s digital platforms in his role. He will work closely with Oliver and Paige to identify new revenue and content streams as BET’s digital offerings continue to play an integral part in the overall growth and success of the brand.
A digital media executive with 20 years of experience leading digital strategy in Entertainment and Sports Broadcasting, Odom most recently served as Director, Product Management for MotorTrend Group. Before joining MotorTrend, he was the Senior Vice President, consulting for Two Circles (GroupM). He led digital media strategy for sports-based media companies and served as a Sr. Strategic Digital Advisor for the Olympic Broadcasting Services leadership team.
“I am excited to join the BET team and be part of its transformative growth,” said Odom. “I look forward to spearheading innovations to further elevate BET as a premier provider of quality content that resonates deeply and positively shapes our culture, our community, and the BET brand.”
Most recently, BET Digital broke records and scored triple-digit success with digital and social views with the airing of “BET HIP HOP AWARDS” 2022. With over 244M views, 181% up Year-Over-Year across BET Digital platforms, the franchise has seen unprecedented impressions and outperformed the competition.* The “BET HIP HOP AWARDS” 2022 was the #1 most social primetime program across all of TV, and the #1 most social cable entertainment telecast this Fall to-date. * “BET HIP HOP AWARDS” 2022 ranked in the Top Ten most social cable awards show year-to-date at 1.3 Million interactions.** #HipHopAwards trended on Twitter in the top 10 for nine consecutive hours in the US and four consecutive hours worldwide.
In June 2022, culture’s biggest night, the “BET Awards” 2022, secured the #1 Most Social Show on ALL of TV and garnered +103 MM social views on BET Digital across Instagram Reels, YouTube, and Facebook.*** #BETAwards trended on Twitter in the #1 spot consecutively for five hours worldwide.
*Source: The Nielsen Company |L+3 Data | sum of impressions for Hip Hop Awards, Rap City and Pass The Mic
**Source: Talkwalker Social Content Ratings, GetDayTrends; 10/4/22
***Social Source: YouTube Analytics, Instagram, Conviva, ListenFirst, Tubular, Adobe Analytics; 5/1/22 - 6/26/22, as of 9am; Talkwalker Social Content Ratings, GetDayTrends; 6/26/22
BET, a unit of Paramount (NASDAQ: PARAA; PARA; PARAP), is the nation's leading provider of quality entertainment, music, news, and public affairs television programming for the African American audience. The primary BET channel is in 125 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom, sub-Saharan Africa, and France. BET is the dominant African-American consumer brand with a diverse group of business extensions, including BET+, the preeminent streaming service for the Black audience; BET.com, a leading Internet destination for Black entertainment, music, culture, and news; BET HER, a 24-hour entertainment network targeting the African-American Woman; BET Music Networks - BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, a growing BET festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET around the globe.