BET NETWORKS EXPANDS SCRIPTED PROGRAMMING TEAM WITH KEY LEADERSHIP HIRE TRACI BLACKWELL
NEW YORK, NY Tuesday, October 22, 2019 – BET Networks, (a subsidiary of Viacom Inc., NASDAQ: VIA, VIAB), the nation's leading provider of quality content for African-American audiences, announced today that Traci Lynn Blackwell has joined BET Networks as Executive Vice President, Scripted Programming, reporting to BET Networks president Scott Mills and based in Los Angeles.
In this role, Blackwell will lead all of BET Networks’ Original Scripted Programming functions, including Development, Casting and Current for the BET linear network and the company’s new SVOD service, BET+. She will drive the continued growth of scripted programming at BET Networks Group.
“Traci brings an incredible breadth and depth of experience in scripted programming that will be invaluable for BET Networks as we advance our catalog of scripted IP,” said Mills. “BET is in a transformational moment, creating scripted programming for multiple BET platforms as well as for third-parties. Traci’s meticulous approach to managing a diverse array of scripted projects is perfectly suited to our content strategy. It’s an enormous pleasure to welcome her to our BET family.”
Blackwell joins BET during a content renaissance for the brand as a result of strategic partnerships and projects with industry powerhouses like Tyler Perry, Will Packer and Lena Waithe. BET is on the verge of launching another two Tyler Perry scripted properties, Sistas and The Oval on October 23. Blackwell’s award-winning background and programming credits for groundbreaking new series uniquely position her to further elevate BET’s scripted content portfolio.
“I am thrilled to align myself with the iconic BET brand and its amazing team in their efforts to create elevated scripted content for an incredibly valuable audience. The global impact of the Black experience on all aspects of art, music and culture is undeniable and the world reflects that. In its storied forty-year journey, BET has done a remarkable job of depicting and sharing black stories and I look forward to being able to contribute to that legacy,” said Blackwell.
Blackwell brings more than 15 years of programming creative experience to BET Networks, for award-winning content that has earned two Golden Globes, a Peabody Award and an Emmy during her strategic tenure, among other accolades. Most recently serving as Senior Vice President of Current Programs at The CW Network, she oversaw the day-to-day creative production for some of the network’s biggest, most decorated brands: Supergirl, Jane The Virgin, Crazy Ex-Girlfriend, Black Lightning, Roswell: New Mexico, Legacies, and the much buzzed about series, All American. With a proven record of success at The CW, Blackwell’s TV programming credits include both award winning dramas and comedies among them the critically acclaimed Supernatural, Vampire Diaries, The Originals, Dynasty, The Carrie Diaries, Hart of Dixie, The Messengers, Life Unexpected, Beauty and The Beast, Containment, Frequency, One Tree Hill, 90210, Everybody Hates Chris, The Game, Girlfriends, Eve, and Half and Half.
Prior to joining CW, she started her career with UPN, and during her tenure she worked on the production of successful sitcoms The Parkers and Moesha. Traci began as an assistant at UPN and quickly earned a position with then-President of Entertainment Tom Nunan. Earlier in her career, she served as an assistant to Academy Award nominated producer/director Reginald Hudlin.
In 2018, Blackwell was awarded the Humanitas Prize “Voice For Change” Award, making her the first person to ever receive the prestigious honor.
About BET Networks
BET Networks, a subsidiary of Viacom Inc. (NASDAQ: VIA, VIA.B), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel is in nearly 85 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom, sub-Saharan Africa and France. BET is the dominant African-American consumer brand with a diverse group of business extensions including BET.com, a leading Internet destination for Black entertainment, music, culture, and news; BET HER, a 24-hour entertainment network targeting the African-American woman; BET Music Networks - BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET’s growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET Networks around the globe.