BET NETWORKS’ SERIES DEBUT OF "NELLYVILLE" STARRING HIP-HOP ARTIST NELLY DELIVERS ONE MILLION TOTAL VIEWERS FOR ITS SERIES PREMIERE
"NELLYVILLE" IS THE #1 NON-SCRIPTED SERIES DEBUT AMONG ADULTS 18 – 49 FOR THE LAST 2 YEARS ON THE NEWORK
LOS ANGELES, CA – November 26, 2014 – BET Networks’ new docu-series, "NELLYVILLE," starring hip-hop artist, Nelly, delivered 1 million total viewers (P2+ impressions)* during its initial airing on Tuesday, November 25, 10:30 p.m. – 11:30 p.m. EST. The hour-long docu-series following the life of the artist became the #1 non-scripted series debut among Adults 18 – 49 on the network in nearly 2 years.
"NELLYVILLE" is a one-hour docu-series following Nelly as he navigates his busy career as a hip-hop icon, successful entrepreneur, and loving father to his two biological children (daughter “Nana” and son “Tre”) and his deceased sister’s two children (nephew “Lil Shawn” and niece “Stink”) – all while nurturing a blossoming friendship with Shantel “Miss” Jackson. "NELLYVILLE" is produced by Entertainment One, with Executive Producers Tara Long, Shanta Conic, Kim McKoy, Howie Miller, David Shaye and John Morayniss. Nelly also serves as Executive Producer, along with co-Executive Producer J Erving.
A special airing of the second episode of "NELLYVILLE" premieres Sunday, November 30, 11 p.m. – 12 a.m. ET/PT on BET Networks with simulcast on Centric, following the “SOUL TRAIN AWARDS 2014.” New episodes of "NELLYVILLE" will premiere Tuesday nights 10 p.m. – 11 p.m. ET/PT on BET Networks beginning Tuesday, December 2nd.
For video sneak peeks and first looks of "NELLYVILLE" visit the official pages at bet.com/shows/nellyville.html. Also, join the conversation about the shows on Twitter by using hashtag: #Nellyville. For more information about this series visit BET.com and BETPressroom.com/shows/Nellyville.
*Source: BETN Corporate Market Research via The Nielsen Company │LIVE + SAME DAY DATA
About BET Networks
BET Networks, a subsidiary of Viacom Inc. (NASDAQ: VIA, VIAB), is the nation’s leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading Internet destination for Black entertainment, music, culture, and news; CENTRIC, a 24-hour entertainment network targeting the 25- to 54-year-old African-American audience; BET Digital Networks - BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Event Productions, a full-scale event management and production company with festivals and live events spanning the globe; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET in the United Kingdom and oversees the extension of BET network programming for global distribution.
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