BET PARTNERS WITH VASELINE® AND VASELINE® BRAND AMBASSADOR, REGINA KING, TO BRING ACCESS TO EQUITABLE SKINCARE FOR BLACK AND BROWN COMMUNITIES

03/18/21

NEW YORK, NY, MARCH 18, 2021 – On March 24 at 3 pm EST, BET (a subsidiary of ViacomCBS Inc., NASDAQ: VIACA, VIAC), the nation's leading provider of quality content for African American audiences, and Vaseline® are partnering to host a powerful Zoom discussion for consumers featuring award-winning director and actress, Regina King, around skincare equity for skin of color.   


Over the past year, we’ve seen the challenges that people of color face in achieving equitable health outcomes and unfortunately, the dermatology practice is no different,” said Louis Carr, President of Media Sales at BET. “Through our partnership with Vaseline®, we’re committed to increasing awareness of the importance of health through skincare. We’re honored to have the opportunity to partner with and lend our platform to amplify Vaseline’s Equitable Skincare for All campaign.


The Equitable Skincare for All discussion will highlight the healthcare and skincare inequities that negatively impact Black and Brown communities, the importance of bringing true equality to care for skin of color and how individuals can make a difference.


Skin health needs for Black and Brown communities continue to be underserved and without access to proper care comes the likelihood of misdiagnosis or no diagnosis leaving them at risk for long-term consequences.This is in part the case as nearly half of dermatologists say they were not adequately trained to treat skin of color. Representation is also an issue in dermatological care with only 3% of practicing dermatologists identified as Black and 4.2% identified as Latinx.1


For over 150 years, Vaseline® has been committed to helping heal dry skin everywhere, but this goal can't be achieved if part of the Vaseline® community doesn't have access to equitable care. That’s why Vaseline® has teamed up with BET to bring awareness, education and drive meaningful discussions around healthcare and skincare inequities that negatively impact Black and Brown communities.


Hosted by veteran beauty expert, Tai Beauchamp, Vaseline® spokesperson Regina King along with other guests such as prominent doctors, experts and skincare enthusiasts, will share their experiences with inequity, current inequities Black and Brown people face, the consequences of these disparities and the importance of properly treating Black and Brown skin.


“As a heritage brand, our goal is to achieve equitable skincare for all,” says Kevin Tolson, Senior Brand Manager for Vaseline. “As part of that larger commitment, this event not only seeks to highlight the problem, but also arm Black and Brown communities with effective tools and immediate solutions to work toward skin equity now and for the next generation.”


To expand this important conversation, BET and Vaseline® have worked together to create a video content series to further educate people around the issues of skincare inequity in addition to the Zoom event. The first video of the Equitable Skincare for All series will air on BET.com, and across BET’s social handles on March 18.


BET seeks to leverage its position as a leading provider of entertaining, engaging and empowering content and its partnership with Vaseline® to contribute meaningfully to the current conversation about racial equity in healthcare, while equipping our audiences with tools and resources to take control of their own health.


To register, consumers can visit BET.com and submit their questions ahead of the event using the #Skincareforall hashtag. 


About BET

BET, a subsidiary of ViacomCBS Inc. (NASDAQ: VIACA, VIAC), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel is in 125 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom, sub-Saharan Africa and France. BET is the dominant African-American consumer brand with a diverse group of business extensions including BET.com, a leading Internet destination for Black entertainment, music, culture, and news; BET HER, a 24-hour entertainment network targeting the African-American Woman; BET Music Networks - BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET’s growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET around the globe.


About Unilever North America

Unilever is one of the world’s leading suppliers of Beauty & Personal Care, Home Care, and Foods & Refreshment products, with sales in over 190 countries and products used by 2.5 billion people every day. We have 149,000 employees and generated sales of €50.7 billion in 2020. Over half of our footprint is in developing and emerging markets. We have around 400 brands found in homes all over the world. In the United States and Canada, the portfolio includes iconic brand such as: Dove, Knorr, Hellmann’s, Lipton, Magnum, Axe, Ben & Jerry’s, Degree, Dollar Shave Club, Q-tips, Seventh Generation, St. Ives, Suave, TRESemmé, and Vaseline.


Our vision is to be the global leader in sustainable business and to demonstrate how our purpose-led, future-fit business model drives superior performance. We have a long tradition of being a progressive, responsible business. It goes back to the days of our founder William Lever, who launched the world’s first purposeful brand, Sunlight Soap, more than 100 years ago, and it’s at the heart of how we run our company today.


The Unilever Compass, our sustainable business strategy, is set out to help us deliver superior performance and drive sustainable and responsible growth, while:

  • improving the health of the planet; 
  • improving people's health, confidence and wellbeing; and 
  • contributing to a fairer and more socially inclusive world.


While there is still more to do, we are proud to have been recognized in 2020 as a sector leader in the Dow Jones Sustainability Index and – for the tenth-consecutive year – as the top ranked company in the 2020 GlobeScan/SustainAbility Sustainability Leaders survey.


For more information on Unilever U.S. and its brands visit: www.unileverusa.com

For more information on Unilever Canada and its brands visit: www.unilever.ca


Contact:

BET

Mia Scott-Aime

[email protected] 



Edelman

Penelope Ramirez

[email protected]


1 JAMA Dermatol. 2016;152(1):15-16. doi:10.1001/jamadermatol.2015.3030


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