BET THROUGH ITS CONTENT FOR CHANGE INITIATIVE CONTINUES EFFORTS IN THE FIGHT TO COMBAT HATE WITH NEW HALF-HOUR SPECIAL “CONTENT FOR CHANGE: BLACK X JEWISH” -- PREMIERING THURSDAY, JULY 15 AT 9PM ET ON BET

07/13/21

Award-Winning Filmmaker Lacey Schwartz Delgado Hosts a Timely Conversation about the Black and Jewish American Communities Uniting Against a Common Enemy: Hate.


‘Black x Jewish’ Includes Interviews with U.S. Representative Hakeem Jeffries, Hannah Bronfman, Eric Ward, Rabbi Jill Jacobs, Rain Pryor, Obery Hendricks, Rabbi Sharon Brous, Ebro Darden, Susannah Heschel and Yavilah McCoy


#BlackxJewishBET


NEW YORK, NY – JULY 13, 2021 –BET presents “Content For Change: Black x Jewish” – a timely and engaging conversation that examines how legacies of hate have impacted both the Black and Jewish communities in America and are often used as tools of division between them. The show explores their shared history of subjugation and persecution, how important it has been in the past for these groups to come together in solidarity, and the need to do so now in the face of increased antisemitism, racism, and other hate crimes in recent years. Produced in partnership with award-winning filmmaker, Lacey Schwartz Delgado and Truth Aid Media, the primetime special will explore how both communities can continue building pathways to allyship that leverages their shared resilience and shine a light on ways they can work together to defeat hate.“Content For Change: Black x Jewish” premieres Thursday, July 15 at 9pm/8c on BET.


"Content For Change: Black x Jewish” Promo Video:

https://ql.mediasilo.com/#ql/60e4d327acf0954e9a5aceac


The special will feature testimony from several individuals, some of whom are both Black and Jewish, that speak to the unique experience of facing both antisemitism and racism and how both prejudices are linked. The range of voices include Congressman Hakeem Jeffries, social media influencer and entrepreneur Hannah Bronfman, community organizer and philanthropist Eric Ward, Executive Director of T’ruah: The Rabbinic Call For Human Rights Rabbi Jill Jacobs, entertainer and DEI strategist Rain Pryor, visiting scholar in Religion & African American Studies at Columbia University Obery Hendricks, PhD, IKAR senior rabbi and co-founder Rabbi Sharon Brous, media executive and radio personality Ebro Darden, professor Susannah Heschel, and founder of Dimensions Inc. Yavilah McCoy.


“Content For Change: Black x Jewish” is produced by Lacey Schwartz Delgado and Mehret Mandefro for Truth Aid Media; Jason Samuels serves as executive producer and Steven Ramey serves as the supervising producer for BET; Peter Scalettar and Ben Selkow serve as executive producers for Mass Appeal Media, Inc. 


For more information on “Content For Change: Black x Jewish” visit BET.com. Follow us @bet across these social media platforms (Facebook, YouTube, Instagram, Twitter).



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About BET:

BET, a subsidiary of ViacomCBS Inc. (NASDAQ: VIACA, VIAC), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African American audience. The primary BET channel is in 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom, sub-Saharan Africa and France. BET is the dominant African-American consumer brand with a diverse group of business extensions including BET.com, a leading Internet destination for Black entertainment, music, culture, and news; BET HER, a 24-hour entertainment network targeting the African-American Woman; BET Music Networks - BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET’s growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET around the globe.


About Truth Aid Media:

Truth Aid Media was founded by the award-winning producer/director/writer team of Mehret Mandefro and Lacey Schwartz Delgado to tell stories that inspire, empower, entertain, and make you see the world from a different point of view. Their work across fiction, documentary, episodic, and branded content shifts culture around the world. Truth Aid films have won at festivals like Sundance and Berlin, their TV shows have broken ratings records around the world, their commercial campaigns have penetrated the culture, and their digital series have been nominated for Webby Awards. Across all these areas, Truth Aid’s sweet spot is making difficult conversations easier to have and creating understanding where it doesn’t exist. Whether it’s issues of race, power, family secrets, or gender, Truth Aid Media brings skill and artistry to create meaning, clarity, and impact. During the production company’s twelve-year tenure, Truth Aid Media has built a strong reputation for taking on bold projects and presenting nuanced stories that challenge audiences to change the way they think about the world.  Their work has been supported by the Sundance Institute, Ford Foundation, Netflix, PBS, and Sony Studios, among others. Truth Aid’s work include the Sundance and Berlinale Audience Award winner Difret, the New York Times Critic’s Pick Little White Lie, the Webby Award nominee for Best Digital Series The Loving Generation, and the American Masters documentary How it Feels to Be Free. 


MEDIA CONTACT:

Jamie Owens                                        [email protected]                                       212-205-3165


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