BET’S “THE BOBBY BROWN STORY” SOARS TO SUCCESS WITH 6.6 MILLION TOTAL VIEWERS P2+ TUNING IN TO THE BUZZY MINISERIES ACROSS ITS TWO NIGHTS
BET AND THE BIOPIC RULED DIGITAL AS THE #1 MOST SOCIAL CABLE PRIMETIME TELEVISION NETWORK AND #1 MOST SOCIAL EPISODES FOR TWO CONSECUTIVE NIGHTS**
New York, NY – September 6, 2017 – BET’s highly anticipated two-part miniseries, “THE BOBBY BROWN STORY,” hit a high note in the ratings, grossing 6.6 Million Total Viewers P2+ (EDAC) during premiere week (including premiere telecasts and encores, across BET and BET Her on 9/4 and 9/5/18). On its concluding night, the miniseries drew 2.4MM total viewers, up from 2.3MM on night 1 (EDAC); the first night drew a 1.69 rating in the P18-49 demo with the second night lifting to a 1.71 rating (EDAC).* On BET alone, “THE BOBBY BROWN STORY” was the highest rated non-tentpole program since “The New Edition Story” aired in January 2017. Overall, the network is on track for five quarters of consecutive ratings growth year over year in its Target Demo, P18-49.
Viewership was remarkably steady with each premiere telecast drawing the following in Live + Same Day viewing:
- Night One Premiere Telecast: 1.60 P18-49 rating, and 2.2 MM total viewers P2+ (on BET alone); 1.69 P18-49 rating, 2.3MM total viewers P2+ (EDAC across BET and BET Her)
- Night Two Premiere Telecast: 1.62 P18-49 rating, and 2.4 MM total viewers P2+ (on BET alone); 1.71 P18-49 rating, 2.4MM total viewers P2+ (EDAC across BET and BET Her)
“THE BOBBY BROWN STORY” also dominated the social-arena as BET ranked as the #1 most social cable primetime network on television** for two consecutive nights on Tuesday, September 4 and Wednesday, September 5 (excluding sports). On Twitter, #BobbyBrownBET was a trending topic over both nights for 13 hours in the US (Source Sprinklr data retrieved 9/6).
“THE BOBBY BROWN STORY” will re-air Sunday, September 9 starting at 5:30 PM ET/PT on BET.
Spanning 30 years of Brown’s life, “THE BOBBY BROWN STORY” chronicles the artist hailed as the “King of R & B” from the hard streets of Roxbury, through New Edition to his exit from the group, his solo success, and marriage to pop icon Whitney Houston. The multi-talented cast includes Woody McClain, Gabrielle Dennis, Mehki Phifer, Alyssa Goss, T.K. Carter, Sandi McCree, Lil Rel, Laz Alonso and Lance Gross.
Written by Abdul Williams, executive produced by Jesse Collins for JCE Films, a division of Jesse Collins Entertainment; and directed by Kiel Adrian Scott –The two-part event “THE BOBBY BROWN STORY”
For behind the scenes look at the making of the film, plus exclusive clips and photos from “THE BOBBY BROWN STORY”, please visit BET.com/bobbybrown and join the conversation on social media using the hashtag #BobbyBrownBET.
*Source: Nielsen (via Fast Nationals) | Live + Same Day | The Bobby Brown Story: Night 1 aired on Tuesday 9/4/18 and Night 2 aired on Wednesday 9/5/18 – Premiere on BET + BETHer (9P-11:30P) and Encore 1 on BET (11:30P-2A) | Based on Sum of Average Impressions (000)s.
**Source: Nielsen Social Guide | linear metric 09/04/18-09/05/18 across Facebook, Instagram & Twitter for Cable Primetime excluding Sports
ABOUT BET NETWORKS
BET Networks, a subsidiary of Viacom Inc. (NASDAQ: VIA) (NASDAQ: VIA.B), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel is in nearly 85 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom, sub-Saharan Africa, France and South Korea. BET is the dominant African-American consumer brand with a diverse group of business extensions including BET.com, a leading Internet destination for Black entertainment, music, culture, and news; BET HER (formerly CENTRIC), a 24-hour entertainment network targeting the African-American woman; BET Music Networks - BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET’s growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET Networks around the globe.
ABOUT JESSE COLLINS ENTERTAINMENT
Jesse Collins Entertainment is a full service television and film production company founded by entertainment industry veteran and multi-Image Award® winner Jesse Collins. Collins has played an integral role in producing many of television’s most memorable moments in music entertainment. Most recently Collins was the executive producer of the critically-acclaimed film The New Edition Story, a biopic on the boy band that aired as a 3-part mini-series on BET in January 2017 and posted record ratings for the network and attracted nearly 30 million viewers. Collins has also produced award-winning programming including the BET Awards, BET Honors, UNCF’s An Evening of Stars, ABFF Honors, Soul Train Awards and the BET Hip Hop Awards, is a consulting producer for the iconic GRAMMY Awards, executive producer of VH1’s Dear Mama and Hip Hop Squares with Ice Cube and was executive producer of the hit TV series Real Husbands of Hollywood starring Kevin Hart. Will Smith, Beyonce, Chris Rock, Jay-Z, Rihanna, Kanye West, Kendrick Lamar, Drake, Prince and Mariah Carey are a few of the myriad of superstar talent that Collins has worked with through the years. Follow Jesse Collins Entertainment @JesseCollinsEnt on Twitter and Instagram and go to http://www.jessecollinsent.com/ for more information on the company.
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