KIMBERLY PAIGE JOINS BET NETWORKS AS EXECUTIVE VICE PRESIDENT AND CHIEF MARKETING OFFICER OF BET’S BRAND STRATEGY ACROSS ALL PLATFORMS
NEW YORK, NY Monday, September 16, 2019 –– BET Networks, (a subsidiary of Viacom Inc., NASDAQ: VIA, VIAB), the nation's leading provider of quality content for African-American audiences, today announced the appointment of Kimberly Paige as Executive Vice President and Chief Marketing Officer for BET Networks, effective immediately. Paige will be responsible for managing and implementing brand strategy across all platforms, including the BET and BET Her linear networks, BET+, BET Digital, BET Social and BET Experience. Paige will also lead BET’s awarding-winning Brand Creative Team, best-in-class Consumer Insights & Analytics Team and all Media Planning. In addition, she will steward BET’s Live Events business. Paige will report to Scott Mills, President of BET Networks.
Paige is a seasoned executive with more than 25 years of general management, strategy, innovation, and brand marketing experience with a proven track record of building billion-dollar Fortune 500 brands.
“We are delighted to welcome Kim to our senior leadership team. She will play a pivotal role in driving the growth of our businesses and the iconic BET brand,” said Scott Mills, President of BET Networks. “Kim’s extraordinary brand marketing and general management skills will be instrumental as we drive unprecedented expansion of the BET business portfolio through strategic initiatives like our content partnership with Tyler Perry, the launch of our SVOD service BET+, the acceleration of our Digital strategy, and the addition of major markets and experiences to our Live Events business.”
“I’m honored to join BET Networks as we build upon the unapologetic service to the Black community alongside a legacy of delivering compelling content, experiences and engagement across the globe.” said Kimberly Paige as Chief Marketing Officer for BET. “I look forward to doing meaningful work that matters, and partnering with teams across BET and Viacom, as well as external partners to help take our relationship with our audience and consumers to the next level.”
Most recently, Paige was the Chief Operating and Brand-Building Officer at Sundial Brands, a leading skincare and haircare manufacturer renowned for its innovative use of high-quality, culturally authentic natural ingredients, and maker of SheaMoisture, Nubian Heritage, Madam C.J. Walker Beauty Culture, and nyakio™. Paige managed the overall strategic direction of the company and led the business planning for continued growth, including the existing product portfolio, new and innovative products and line extensions, and built the business in existing and new channels. She was responsible for operations, which included end-to-end supply chain, marketing and sales, and continually assessed the organization and infrastructure for company growth.
She joined Sundial from her previous role as Chief Marketing Officer of Coty, Inc. where she stewarded the repositioning of several flagship brands.
Prior to Coty, Paige spent 17 years at The Coca Cola Company where she led several businesses to unparalleled revenue growth while driving brand loyalty for brands including Sprite, Fanta, SmartWater and more. In addition to multiple brand leadership roles, she was Vice President & CMO of Coca-Cola’s Ventures & Emerging Brands, where she led innovation and marketing support for emerging and recently acquired brands. Prior to that, Paige co-founded and was President of Kickoff Marketing, a strategic planning and brand consulting firm where she drove profitable growth and assessed new business venture opportunities for a variety of consumer brands and non-profit organizations. Paige began her career at Procter and Gamble, where she worked in brand management and drove results for the largest division of the company (formerly Package Soap and Detergent).
About BET Networks
BET Networks, a subsidiary of Viacom Inc. (NASDAQ: VIA, VIA.B), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel is in nearly 85 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom, sub-Saharan Africa and France. BET is the dominant African-American consumer brand with a diverse group of business extensions including BET.com, a leading Internet destination for Black entertainment, music, culture, and news; BET HER, a 24-hour entertainment network targeting the African-American woman; BET Music Networks - BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET’s growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET Networks around the globe.