OVER 3 MILLION TOTAL VIEWERS TUNED IN TO BET’S ORIGINAL DOCUSERIES “NO LIMIT CHRONICLES” AND TRACED THE CAPTIVATING STORY OF MASTER P’S RISE TO RAP STARDOM ACROSS SIMULCAST PREMIERES ON BET AND BET HER

08/19/20

NO LIMIT CHRONICLES” Finale and “RUFF RYDERS CHRONICLES” PREMIERE LAST WEDNESDAY NIGHT DELIVERED OVER a MILLION TOTAL VIEWERS and DOUBLE-DIGIT VIEWERSHIP LIFTS


New York, NY – August 19, 2020 – BET’s original docuseries “No Limit Chronicles” delivered 3.1 Million total viewers P2+ during its three-week premiere run simulcasted across BET and BET Her L+3.* The series finale of “No Limit Chronicles” and premiere of “Ruff Ryders Chronicles” totaled 1.1 Million total viewers P2+ (Simulcast across BET and BET Her 08/12/20). These episodes also logged double-digits-L+3 ratings lift vs. their Live + Same Day numbers, respectively +38% (‘No Limit Chronicles’ Part 5 #105), and +26% (‘Ruff Ryders Chronicles’ Part 1 #101).*

“No Limit Chronicles”:

  • Part Five #105 premiere telecast (Live + 3): .447 P18-49 rating, 549 K total viewers P2+ (Simulcast across BET and BET Her); .412 P18-49 rating, and 498 K total viewers P2+ (on BET alone).
  • Part 5 #105 grew +38% in Live + 3 (Adults 18-49).

“Ruff Ryders Chronicles”:

  • Part One #101 premiere telecast (Live + 3): .464 P18-49 rating, 545 K total viewers P2+ (Simulcast across BET and BET Her); .425 P18-49 rating, and 493 K total viewers P2+ (on BET alone).
  • Part 1 #101 grew +26% in Live + 3 (Adults 18-49).

The five-part docuseries, “No Limit Chronicles,” recounts the remarkable journey of the label, from its extraordinary rise to decline and rebirth to prominence. Featuring candid sit-down interviews from No Limit insiders like Master P, Romeo Miller, Snoop Dogg, Silkk The Shocker, Mia X, Mystikal, Fiend and Mr. Serv-On, in tandem with rare archival footage and dramatic recreations of pivotal events, viewers will get an in-depth look into the saga of this iconic entity which hasn’t been told definitively, until now. “No Limit Chronicles” is produced by Entertainment One (eOne) and Creature Films. Executive producers for the series include Tara Long for eOne, alongside Mark Ford and Kevin Lopez for Creature Films, and Master P and Romeo Miller for No Limit. Randy Ferrell serves as executive producer and showrunner.


The ‘Chornicles’ series continues with the definitive story of Ruff Ryders Entertainment. The five-part production, “Ruff Ryders Chronicles,” about the iconic hip hop label founded by the Dean brothers Joaquin (Waah), Darin (Dee) and sister, Chivon Dean, will feature interviews with trailblazing artists Swizz Beatz, Eve, DMX, The LOX and more. New episodes premiere Wednesdays at 9 PM ET/PT on BET. #ChroniclesOnBET


  • PART 2 “The Rise of Ruff Ryders” premieres Tonight, August 19 at 9 PM ET/PT: After nearly a decade of struggle, the Ruff Ryders label takes off with The Lox, Mase and DMX topping the Billboard charts.
  • PART 3 “Money,  Power, Respect” premieres Tonight, August 19 at 10 PM  ET/PT:  Eve, a  “pitbull in a skirt,” joins Ruff Ryders and their success continues to soar.  But with money, power and respect come growing pains for the label.


Watch series trailer here: https://youtu.be/p0HbHwAUyZg


For more information visit the ‘Chronicles’ show page @ChroniclesOnBET (Instagram & Twitter), Facebook.com/ChroniclesOnBET and use the #ChroniclesOnBET hashtag to join the conversation.

*Source: Nielsen | Chronicles Premieres | Total viewer claims for No Limit Chronicles 5 part series, & No Limit Chronicles finale/Ruff Ryders premiere night based on Live+3 cumulative sum of average impressions across episodes | Simulcast coverage ratings based on BET Coverage Universe


ABOUT BET

BET, a subsidiary of ViacomCBS Inc. (NASDAQ: VIACA, VIAC), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel is in 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom, sub-Saharan Africa and France. BET is the dominant African-American consumer brand with a diverse group of business extensions including BET.com, a leading Internet destination for Black entertainment, music, culture, and news; BET HER, a 24-hour entertainment network targeting the African-American Woman; BET Music Networks - BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET’s growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET around the globe.


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