OVER 7 MILLION TOTAL VIEWERS TUNED IN TO BET’S WINNING LINE UP OF TYLER PERRY’S TRIFECTA OF ORIGINAL SERIES “HOUSE OF PAYNE,” “ASSISTED LIVING” AND THE RETURN OF “SISTAS” PREMIERES AND ENCORES L+3
BET Now Has The Top Three Series on cable this season with African Americans 18-49:
“SISTAS” #1, “HOUSE OF PAYNE” #2, and“ASSISTED LIVING” #3 (Excluding sports and news)
The Two-hour Premiere Of "TYLER PERRY'S SISTAS” Delivered
3 Million Total Viewers p2+ with its second episode retaining a remarkable 98% of its audience from its first episode lead-in and scored double-digit gains in P18-49 vs. season one premiere
The new episdoes and season two premeire night grew its audience versus L+SD logging double-digit ratings lifts +36% (“HOUSE OF PAYNE” Episode #712), +27% (“ASSISTED LIVING” Episode #125) and +54% (“SISTAS” episodes #201 & #202, Respectively)
New York, NY – October 19, 2020 – BET dominates Wednesday nights with an irresistible line up of Tyler Perry originals. “Tyler Perry’s House Of Payne,” “Tyler Perry’s Assisted Living” and the return of “Tyler Perry’s Sistas” delivered close to 7.2 Million Total viewers (Live+3, P2+) tuned in to BET and BET Her during premiere night across premieres and encores.* “House of Payne” 1.9M, “Assisted Living” 1.5M and “Sistas” 3.8M. BET now has the top three series on cable this season with African Americans 18-49, “Sistas” (#1), “House Of Payne” (#2), and “Assisted Living” (#3), excluding Sports and News.*** The new episode premieres of “House of Payne” and “Assisted Living,” nabbed 1.1M and 1M Total Viewers P2+, respectively, and “Sistas” piqued with 3.0 Million Total Viewers P2+ bringing the collective total to 5.3 Million Total viewers P2+ (Live+3, simulcast across BET and BET Her on 10/14/20).** On BET Alone, Season two of “Tyler Perry’s Sistas” is up double-digits vs. Season one premiere: +33% in P18-49, +42% in P25-54, +14% in P2+. The second episode of the series retained 98% of its lead-in Episode #201 (P18-49).** Additionally, BET grew is audience versus L+SD double-digits +36% (“House of Payne” Episode #712), +27% (“Assisted Living” Episode #125) and +54% (“Sistas” Episodes #201 & #202, Respectively).The two-hour television event was the most socially-viewed cable program on Wednesday night, 10/14/20. It generated 1.8M views on Facebook and Twitter.****
The P2+ numbers across the BET and BET Her simulcast are as follows:
For “Tyler Perry’s House of Payne”:
- Episode #712 premiere telecast (Live + 3): .629 P18-49 rating, 1.2 M total viewers P2+ (Simulcast across BET and BET Her); .592 P18-49 rating, and 1.1 M total viewers P2+ (on BET alone).**
- Episode #712 grew +36% in Live + 3 (Adults 18-49, BET Alone).
For “Tyler Perry’s Assisted Living”:
- Episode #112 premiere telecast (Live + 3): .530 P18-49 rating, 1 M total viewers P2+ (Simulcast across BET and BET Her); .498 P18-49 rating, and 1 M total viewers P2+ (on BET alone).**
- Episode #112 grew +27% in Live + 3 (Adults 18-49, BET Alone).
For “Tyler Perry’s Sistas”:
- Episode #201 premiere telecast (Live + 3): .845 P18-49 rating, 1.5M total viewers P2+ (Simulcast across BET and BET Her); .789 P18-49 rating, and 1.4 M total viewers P2+ (on BET alone).**
- Episode #201 grew +54% in Live + 3 (Adults 18-49, BET Alone).
- Episode #202 premiere telecast (Live + 3): .819 P18-49 rating, 1.5 M total viewers P2+ (Simulcast across BET and BET Her); .777 P18-49 rating, and 1.4M total viewers P2+ (on BET alone).**
- Episode #202 grew +54% in Live + 3 (Adults 18-49, BET Alone).
- The official hashtag #SistasonBET trended in the top 10 for five consecutive hours on Twitter across the US last night (9 PM-2 AM /Source: Trends24.)
“Tyler Perry’s House of Payne” is a hilarious comedy about retired fire chief Curtis Payne and his lovely wife Ella that picks up five years later, as they continue to navigate the problems of life with their quirky modern-day family. LaVan Davis, Cassi Davis Patton, Lance Gross, Demetria McKinney, China Anne McClain, Keshia Knight Pulliam and Allen Payne star in “Tyler Perry’s House of Payne.” New episodes air Wednesdays at 8 PM ET/PT on BET and BET Her.
In “Tyler Perry’s Assisted Living,” Jeremy is a patriarch of a young family with teenage children who loses his job and decides to move to the backwoods of Georgia to help his crazy grandfather. Grandpa Vinny has foolishly purchased a terribly run-down home for the elderly, and he is in way over his head, but comedy ensues as Mr. Brown and Cora show up at the right time as needy investors. David Mann, Tamela Mann, J. Anthony Brown, Na’im Lynn, Courtney Nichole, Tayler Buck and Alex Henderson star in “Tyler Perry’s Assisted Living.” New episodes air Wednesdays at 8:30 PM ET/PT on BET and BET Her.
“Tyler Perry’s Sistas” picked up right where it left off, with Tyler Perry taking viewers on an exhilarating ride of emotions and gut-busting predicaments that will test the ladies’ long-standing friendship. This band of women, intertwined with their newfound relationships, must navigate this new-age dating scene as they continue to search for love in their 30s. The talented ensemble cast of “Tyler Perry’s Sistas” season two includes KJ Smith, Mignon, Ebony Obsidian, Novi Brown, DeVale Ellis, Chido Nwokocha, Anthony Dalton II, Brian Jordan Jr., Kevin A. Walton, Trinity Whiteside, and Crystal Hayslett. New episodes air Wednesdays at 9 PM ET/PT on BET and BET Her.
*Source: Nielsen | Total viewer claims for night based on cumulative sum of Live+3 average impressions across episodes (premieres & encores on 10.14.2020) | Simulcast coverage ratings based on BET Coverage Universe
**Source: Nielsen | Total viewer claims for night based on cumulative sum of average Live+3 impressions across episodes (premieres on 10.14.2020) | Simulcast coverage ratings based on BET Coverage Universe
***Source: Nielsen via NPower 8/31/20-10/14/20 ranked on Blk P18-49 (000s)
****Source: Nielsen Social Guide, excludes Sports Programming, 10/14/20.
BET, a subsidiary of ViacomCBS Inc. (NASDAQ: VIACA, VIAC), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African American audience. The primary BET channel is in 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom, sub-Saharan Africa and France. BET is the dominant African-American consumer brand with a diverse group of business extensions including BET.com, a leading Internet destination for Black entertainment, music, culture, and news; BET HER, a 24-hour entertainment network targeting the African-American Woman; BET Music Networks - BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET’s growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET around the globe.
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