P. SEAN GUPTA NAMED SENIOR VICE PRESIDENT OF STRATEGY & BUSINESS OPERATIONS AT BET NETWORKS
NEW YORK, NY Tuesday, October 15, 2019 – BET Networks, (a subsidiary of Viacom Inc., NASDAQ: VIA, VIAB), the nation's leading provider of quality content for African-American audiences, announced today that P. Sean Gupta has been promoted to Senior Vice President, Strategy & Business Operations. Gupta will lead network-wide strategy, business development and expansion initiatives, reporting to BET Networks president Scott Mills.
In his new position, Gupta will continue to oversee the strategic development and planning that supports BET’s growth and strengthens its portfolio, working cross-functionally to conceive of, identify, and assess short- and long-term opportunities. He will also continue to liaise with other corporate groups as BET’s representative in the Viacom portfolio.
Most recently, Gupta played an integral role as the co-lead of the executive team that conceived of, planned and launched the BET+ premium Streaming service and a member of the deal team that negotiated and structured the joint venture with Tyler Perry Studios. As a BET+ board member, Gupta will leverage his leadership and counsel to guide governance and continued growth efforts.
“Sean brings an incredible energy, passion and perspective to BET’s expansion into new areas of operation” said Scott Mills, President, BET Networks. “His instrumental role in our recent BET+ deal only serves to further illustrate the ways that we lean on Sean’s innovative and collaborative approach to business development. It’s this approach that fortifies Sean’s position as a key player on my leadership team in the continued growth of the BET brand.”
With nearly two decades of media industry experience, Gupta joined BET’s Program Planning, Scheduling & Acquisitions team in 2015, where he led initiatives focused on driving BET Networks’ overall programming and viewership goals. Before BET, Gupta held numerous executive positions, previously leading business development and business affairs for the Advertising Division of Time Warner Cable and working as an investment banker at Deutsche Bank as a Vice President in The Media & Telecom Investment Banking Group. He began his career before business school at Bloomberg and NBC.
“The BET brand continues to be focused on entertaining, engaging, and empowering African Americans, and the vehicles through which we can do that are evolving for our viewers,” said Gupta. “I couldn’t be more excited and supportive of BET’s renewed mission and purpose in this new era as we continue to expand the platforms that exist for us and our viewers, reaching more lovers of black culture than ever and creating value for our brand.”
About BET Networks
BET Networks, a subsidiary of Viacom Inc. (NASDAQ: VIA, VIA.B), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel is in nearly 85 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom, sub-Saharan Africa and France. BET is the dominant African-American consumer brand with a diverse group of business extensions including BET.com, a leading Internet destination for Black entertainment, music, culture, and news; BET HER, a 24-hour entertainment network targeting the African-American woman; BET Music Networks - BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET’s growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET Networks around the globe.