RISE AND SHINE WITH BET DIGITAL’S NEW LIFESTYLE SERIES “IT’S TOO EARLY FOR THIS” AVAILABLE NOW ON BET.COM & BET’S YOUTUBE CHANNEL

08/05/21

DDG, D SMOKE, DOE BOY, LIGHT SKIN KEISHA, AND YUNG BABY TATE WILL GIVE FANS UNPRESEDENTED ACCESS TO THEIR MORNING ROUTINES IN THE FIVE-EPISODE ORIGINAL DOCUSERIES

NEW YORK, NY – August 3, 2021BET Digital announces launch of new original weekly lifestyle show “It’s Too Early For This,” giving fans an unfiltered view into the “real lives” of celebrities before putting on their polished personas. In each episode, a new celebrity guest will walk fans through their typical day and in the process share personal stories about their lives and stardom before the lights and cameras turn on. From playing video games to preparing a simple smoothie, to shuttling children through a pre-school routine and more see how stars start their day including DDG, D Smoke, Doe Boy, Light Skin Keisha, and Yung Baby Tate. “It’s Too Early For This,” premieres Tuesday, August 3 at Noon ET on BET.com and BET’s YouTube channel.

Watch, download and share the :60 second promo featuring DDG here https://www.youtube.com/watch?

(Photo credit: BET Digital)

The first episode features Pontiac, Michigan rapper DDG. Epic Records’ DDG has quietly become one of rap’s hottest new stars. In addition to regularly attracting millions of monthly listeners on Spotify, he has posted up over 450 million streams, while his platinum-certified smash “Moonwalking In Calabasas” has surpassed 200 million-plus global streams and taken the #1 spot on Rap Caviar three separate times. He recently graced the 2021 XXL Freshman Class cover and landed the cover for Uproxx’s July issue.

After 2018’s Take Me Serious, he rose to the top of the hip-hop class on VALEDICTORIAN. Within just a year, the single “ARGUMENTS” scored his first gold certification. Igniting 2020, he achieved a major breakthrough with “Moonwalking In Calabasas (Remix)” featuring BLUEFACE, earning a ubiquitous hit and his second gold plaque in the process. Generating over half-a-billion total streams and views and building a rabid fan base, DDG’s influence proves downright inescapable.

“It’s Too Early For This” Episode Roll-Out:

  • 8/3: EP 101 DDG @pontiacmadeddg
  • 8/10: EP 102 Light Skin Keisha @lightskinkeisha
  • 8/17: EP 103 Doe Boy @doeboy
  • 8/24: EP 104 Yung Baby Tate @yungbabytate
  • 8/31: EP 105 D Smoke @dsmoke7
  • “It’s Too Early For This” is executive produced by BET Digital.

    For more on “It’s Too Early For This,” and other BET content, visit BET.com and follow us @bet across social platforms (Facebook, YouTube, Instagram, Twitter).

    ABOUT BET

    BET, a subsidiary of ViacomCBS Inc. (NASDAQ: VIACA, VIAC), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African American audience. The primary BET channel is in 125 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom, sub-Saharan Africa and France. BET is the dominant African-American consumer brand with a diverse group of business extensions including BET+, the preeminent streaming service for the Black audience; BET.com, a leading Internet destination for Black entertainment, music, culture, and news; BET HER, a 24-hour entertainment network targeting the African-American Woman; BET Music Networks - BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET’s growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET around the globe.

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    Luis Defrank

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