THE 2019 “BET AWARDS” SOARS AS THE #1 CABLE AWARDS SHOW FOR THE 5TH CONSECUTIVE YEAR (2015-2019) AMONG P18-49 WITH MORE THAN 12.7 MILLION TOTAL VIEWERS TUNNING IN ACROSS 8 VIACOM NETWORKS ON SUNDAY, JUNE 23
OVER 14 MM TOTAL VIEWERS P2+ (EDAC) TUNED IN TO ALL OF THE ACTION LEADING UP TO AND POST THE CULTURE-DEFINING SPECIAL
ACROSS THE NETWORKS’ 10 CONSECUTIVE LIVE HOURS OF BET AWARDS RELATED PROGRAMMING
ON SOCIAL THE #BETAWARDS DEMOLISHED THE COMPETITION CLAIMING THE #1 MOST SOCIAL CABLE AWARDS SHOW TITLE
FOR THE THIRD CONSECUTIVE TIME WITH 6.3 MM SOCIAL INTERACTIONS ACROSS FACEBOOK AND TWITTER
New York, NY – June 25, 2019– The LIVE premiere of the 2019 "BET AWARDS" on Sunday, June 23, returns as the #1 Cable Awards Show among P18-49 for the 2019 broadcast season, and claims the #1 spot for the fifth consecutive calendar year (2015-2019)*. The 2019 "BET AWARDS" drew 12.7 MM Total Viewers P2+ (EDAC), as it was simulcast LIVE across 8 Viacom networks including BET Her, MTV, MTV2, MTV Classic, Logo, TV Land, and VH1, with 5.3 MM Total Viewers P2+ tuning in on BET alone.** Additionally, with the 2019 "BET AWARDS,” BET continues to have 3 of the top cable Awards Shows among P18-49 for the broadcast season 2019 Year-To-Date among P18-49 (BET Awards, Hip Hop Awards, Soul Train Awards).** Nearing 10 hours of LIVE “BET AWARDS” related content the network drew over 14 MM total Viewers P2+ (EDAC) and 6.6 MM Total Viewers P2+ on BET alone.*** Filled with non-stop exhilarating moments, the special secured the #1 Most Social Cable Awards Show title year-to-date for the third consecutive year and grew +80% year-over-year.** Fans across the world were immersed on multiple screens as the network’s full weekend coverage of the BET Awards generated over 12M views across Social, up +40% Y-O-Y.**
The 2019 "BET AWARDS" social and digital highlights include****:
- With a total of 6.3 MM Total Interactions across Facebook and Twitter, the 2019 "BET AWARDS," reigned on social media as the #1 Most Social Program of the day.
- On Twitter, the #BETAwards trended in the #1 spot consecutively for 12 hours in the U.S and a top trending topic worldwide 8 consecutive hours.** The show dominated with 7 out of the top 10 topics in the U.S. The most tweeted about moment of the show peaked at 8:56pm ET, with nearly 13k tweets, when breakthrough artist Lizzo’sperformed on top of a giant white cake with a captivating rendition of her hit “Truth Hurts” complete with a signature flute solo.
- On Instagram, the awards blasted off with a significant increase, up +234%.
- On YouTube, streams more than doubled in growth, +145% Y-O-Y. Cardi B & Offset’s opening performance of “Press” and “Clout” trended at #1 on YouTube the day after the show (6/24/2019).
- This year’s BET Awards drove +20% more visitors and +26% more streams compared to last year for the day of the award show (includes simulcast streams).
Hosted by actress and comedian Regina Hall, the 2019 "BET AWARDS" aired live from the Microsoft Theater in Los Angeles, CA on Sunday, June 23, and celebrated the very best in entertainment and culture with performances and appearances by some of the biggest names across television, film, and music. For the seventh consecutive year, the BET Experience at L.A. LIVE presented by Coca-Cola® June 20 – 23, 2018, attracted thousands of visitors to the downtown Los Angeles area for a 4-day culture-defining experience leading up to the awards.
An additional encore viewing of the 2019 "BET AWARDS," aired immediately following the Post-show at 12:50 AM EST. Fans can catch additional airings on Today, June 24 at 6 PM ET, Wednesday, June 26 at 9 PM ET and Saturday, June 29 at 8 PM ET.Internationally, for the first time the show was simulcast on BET Africa and will broadcast on the UK on June 24th at 9 PM BST, South Korea on June 25th at 9 PM KST and in France on June 25th at 9 PM CEST.
BET.com/Awards is the official site for the 2019 “BET AWARDS” and features all the incredible content from this year’s show. Join the conversation on social media by following #BETAwards on all social platforms. For updates, Select clips or more information about 2019 “BET AWARDS” visit: https://www.betpressroom.com/
For photos of the red carpet, backstage and performances go to the 2019 “BET AWARDS” dedicated press room at www.BETpressroom.com.
Connie Orlando, Executive Vice-President, Head of Programming at BET will serve as Executive Producer for the 2019 “BET AWARDS” along with Jesse Collins, CEO of Jesse Collins Entertainment.
*Source: Nielsen NPower, Program Reach, 75% Unification, 1 Min. Qualifier, Program Selection: 6/23/19: (BET Awards Preshow – BET & BETher; BET Awards Prem – BET, BETher, Logo, MTV, MTVC, MTV2, TV Land, & VH1; BET Awards Postshow – BET, BETher, MTV2, & VH1).
**Source: Nielsen NPower, Program Reach Live+SD, 75% Unification, 1 Min. Qualifier, Program Selection: 6/23/19: (BET Awards Premiere on BET).
***Source: Nielsen NPower, Program Reach, 75% Unification, 1 Min. Qualifier, Program Selection: 6/23/19: (BET Awards Prem – BET, BETher, Logo, MTV, MTVC, MTV2, TV Land, & VH1).
****Source: Nielsen Social Content Ratings, linear program-level total interactions; Twitter, YouTube Analytics, Facebook Insights, Listen First, Tubular; 8/1/18-6/23/19.
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ABOUT BET NETWORKS
BET Networks, a subsidiary of Viacom Inc. (NASDAQ: VIA, VIA.B), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading Internet destination for black entertainment, music, culture and news; BET HER, a 24-hour entertainment network targeting the African-American woman; BET Music Networks - BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET's growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET around the globe.
ABOUT “BET AWARDS”
The “BET Awards” is one of the most watched award shows on cable television according to the Nielsen Company. The “BET Awards” franchise remains as the #1 program in cable TV history among African-Americans, and it is BET's #1 telecast every year. It recognizes the triumphs and successes of artists, entertainers, and athletes in a variety of categories.
ABOUT JESSE COLLINS ENTERTAINMENT
Jesse Collins Entertainment (JCE) is a full-service television and film production company founded by entertainment industry veteran Jesse Collins. For more than a decade, Collins has played an integral role in producing some of television's most memorable moments in music entertainment. Collins has produced groundbreaking and award-winning television programming, including "BET Awards," "Grammy Awards," "Soul Train Music Awards," "BET Honors," "UNCF an Evening of Stars," "ABFF Awards" and "BET Hip Hop Awards." Collins was an executive producer of the hit TV series "Real Husbands of Hollywood," starring Kevin Hart, and the critically acclaimed "The New Edition Story," a biopic on the boy band that aired as a three-part miniseries on BET in January 2017. He is also the executive producer of VH1 shows "Dear Mama" and "Hip Hop Squares" with Ice Cube. Most recently, JCE executive-produced "The Bobby Brown Story." The miniseries picked up where "The New Edition Story" miniseries left off and chronicled the talented but troubled singer's exit from the popular 80s boy band through his solo success. It debuted on BET in September 2018 and was the highest-rated non-tentpole program on the network since "The New Edition Story." Next for JCE is the second season of "American Soul" on BET and Netflix's upcoming series "Rhythm and Flow."
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