“THE PLAYERS’ AWARDS” 2015 WAS A SLAM DUNK IN LAS VEGAS AS “TOP VOTE GETTERS” SCORED HIGH AMONGST THEIR NBA PEERS

07/22/15

“THE PLAYERS’ AWARDS” 2015 WAS A SLAM DUNK IN LAS VEGAS AS “TOP VOTE GETTERS” SCORED HIGH AMONGST THEIR NBA PEERS
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COMEDIAN JAY PHAROAH DELIVERED THE LAUGHS AND MORE AS HOST
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ALLEN IVERSON HONORED AS “GAME CHANGER” AND RAY ALLEN HONORED AS “MAN OF THE YEAR” INCLUDING A SPECIAL MESSAGE BY PRESIDENT OBAMA
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ALL-STAR PERFORMANCES BY LIL WAYNE, 2 CHAINZ, JASON DERULO, FIFTH HARMONY, MONICA, AND KID INK
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“THE PLAYERS’ AWARDS” RANKED AS THE #1 MOST SOCIAL NEW/LIVE NON-SPORTS, PRIMETIME SHOW ON ALL OF TV AND IT GARNERED A TOTAL OF 45.3K TWEETS & 5M IMPRESSIONS BY 22K UNIQUE AUTHORS

NEW YORK, NY – JULY 22, 2015
– Hosted by funnyman and Saturday Night Live cast member Jay Pharoah at The Penn & Teller Theater in The Rio Las Vegas Hotel and Casino, “The Players’ Awards” celebrated and honored top NBA players, coaches and arenas.

Stephen Curry (Golden State Warriors) was the player of the night, winning two awards: “Clutch Performer” and “Hardest to Guard”. And Curry’s home court Oracle Arena in Oakland, CA took home the award for “Best Home Court Advantage”. While James Harden (Houston Rockets) took home the “Most Valuable Player” Award sponsored by Toyota®.

Allen Iverson graciously accepted the honor for “Gamer Changer” as well as humbled Ray Allen honored for “Man of the Year,” both celebrated for their outstanding career achievements and being influential both on and off the court. Additionally, President Obama taped a special message for his friend Ray Allen.

Viewers were treated to memorable performances throughout the night by Lil Wayne, 2 Chainz, Jason Derulo, Fifth Harmony, Monica, Kid Ink and DJ Khaled as the house DJ.

The complete list of “Top Vote Getters are:
Best Rookie: Andrew Wiggins

Best Defender: DeAndre Jordan

Global Impact Player: Pau Gasol 

Clutch Performer: Stephen Curry

Coach You Most Want to Play For: Greg Popovich

Hardest to Guard: Stephen Curry

Best Home Court Advantage: Oracle Arena (Golden State)

Player You Secretly Wish was On Your Team:
LeBron James

Most Valuable Player (Toyota sponsored): James Harden

Honors:
Man of the Year Award: Honoring Ray Allen

Game Changer Award: Honoring Allen Iverson

On the digital front, Instagram partnered with BET and the NBPA to deliver a unique and fun new photo experience onsite: The InstaStudio. Players, Presenters, Performers and other VIPs took portraits onsite and shared them exclusively with the BET (@betnetworks) and NBPA (@thenbpa) Instagram accounts.  Select images were also included in the broadcast of the show. “This is the first time this photo experience is being unveiled at an award show, and we’re excited to be sharing this content with the world via Instagram,” said Dan Reed, Global Head of Sports Partnerships at Facebook.

The first ever “Players’ Awards” also left a lasting impression on BET’s social media.  The official hashtag #PlayersAwardsBET trended on Twitter for over 3 hours and was the top hashtag used for the show. According to Nielsen Twitter TV Ratings from SocialGuide, “The Players’ Awards” ranked as the #1 most social new/live non-sports, primetime show on all of TV and it garnered a total of 45.3K tweets & 5M impressions by 22K unique authors.

Additionally sponsors for “The Players Awards” were Toyota® and TGI Fridays® for the Backstage Cam. All images including the Backstage Cam can be found by visiting BET.com/playersawards.

Debra L. Lee, BET Chairman & CEO, Stephen G. Hill, BET’s President of Programming, Connie Orlando, BET’s Senior Vice President of Music and Specials, and Don Mischer Productions will serve as Executive Producers for “The Players Awards.”  Serving as Executive Producers from the National Basketball Players Association are Roger Mason Jr., NBPA Deputy Executive Director, and Jordan Schlachter, NBPA Chief Marketing Officer along with Jeff Kwatinetz of Prospect Park.
 
Join the conversation on social media by logging on to BET’s multiple social media platforms:
• Twitter by using hashtag: ##PlayersAwardsBET; follow us @BET
• Facebook by liking the fan pages at facebook.com/BET
• Instagram @betnetworks

ABOUT BET NETWORKS
BET Networks, a subsidiary of Viacom Inc. (NASDAQ: VIA, VIAB), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading Internet destination for Black entertainment, music, culture, and news; Centric, the first network dedicated to Black women; BET Digital Networks - BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Event Productions, a full-scale event management and production company with festivals and live events spanning the globe; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET in the United Kingdom and oversees the extension of BET network programming for global distribution.

ABOUT NBPA
The National Basketball Players Association (NBPA) is the union for current professional basketball players in the National Basketball Association (NBA). Established in 1954, the NBPA mission is to ensure that the rights of NBA players are protected and that every conceivable measure is taken to assist players in maximizing their opportunities and achieving their goals, both on and off the court. For more information, go to www.nbpa.com

ABOUT DON MISCHER PRODUCTIONS
Don Mischer Productions (DMP) has consistently sought out to produce programs that share the best of human experience, whether it be through the work of our most acclaimed artists, the celebration of our greatest monuments or the world’s most watched events. Helmed by legendary producer and director Don Mischer, along with partners Charlie Haykel and Juliane Hare, DMP’s credits range from We Are One: The Obama Inaugural Celebration at the Lincoln Memorial, The Primetime Emmy Awards, and the Academy Awards; to Super Bowl Halftime shows (Prince, The Rolling Stones, Paul McCartney and Bruce Springsteen), the Billboard Music Awards, and the Opening Ceremonies of both the Winter and Summer Olympic Games.

ABOUT PROSPECT PARK
Prospect Park is a multi-faceted entertainment company working in music, film and television, and sports.  Along with successful film and television divisions which include breakout network hits “Salem”, “Royal Pains” and “Wilfred,” the company’s music division boasts such clients as Ice Cube, Azealia Banks, Eden xo, and P.O.D. and the highly successful independent record label, Prospect Park Records.

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BET NETWORKS CONTACT:
LeToya Glenn Bacon
[email protected]
212-205-3158

NATIONAL BASKETBALL PLAYERS ASSOCIATION CONTACT:
Tara Greco
[email protected]
212-655-0914


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