VIACOM INTERNATIONAL MEDIA NETWORKS TO LAUNCH BET IN FRANCE
Launch Will Increase BET’s Global Reach to Over 125M HH
15 October 2015: Viacom International Media Networks (VIMN) and BET International today announced that BET will launch a 24-hour channel and multiscreen service in France on November 17th. The 24-hour channel will offer a window into ‘US Black Culture’ inspired by urban culture, music, fashion and society.
Debra L. Lee, Chairman and CEO, BET Networks said, “What a tremendous and exciting launch for BET Networks! We have worked diligently toward this day of bringing BET to France and are excited to deliver our authentic voice that reflects, respects and elevates the diversity of our audiences across the world. We’re thrilled to continue our tradition of working with established and upcoming Black talent. Stay tuned later this month, when the Network will launch a New Faces search across the country.”
Michael D Armstrong, Executive Vice President and General Manager of International Brand Development said, “We are excited to announce the launch of the BET channel in France. Globally, this launch will increase BET’s global reach to over 125M HH across North America, the Caribbean, the UK, Africa and France. We are the leading choice for viewers around the world who look to BET for compelling scripted, reality, award shows, music and news programming. We continue to grow the brand internationally and reach more audiences with our award winning content. “
Raffaele Annechino, Executive Vice President and Managing Director of Viacom International Media Networks South Europe, Middle East and Africa said, "The BET brand is a welcome addition to our offering in the French market. This full channel launch expands our distribution in France, one of the biggest markets in Europe, to 19 channels, in addition to our multiplatform products and the content available via all devices.”
BET has one of the largest and most exclusive content libraries in Viacom’s portfolio with a breadth of formats that includes talk shows, reality programming, films, documentaries and awards programs. In France, the channel offerings will include a mix of international shows like Real Husbands of Hollywood, Being Mary Jane, Nellyville, and The Wendy Williams Show, in addition to awards programs like the BET Awards, the BET Hip Hop Awards and Black Girls Rock, and local productions from France.
The BET launch in France will be a 360°, multiscreen rollout featuring a linear channel as well as nonlinear services offered through VIMN’s key French affiliate partners including CANALSAT, NUMERICABLE/SFR, FREE, BOUYGUES TELECOM, in addition to a dedicated website; a BET app featuring exclusive videos and BET Radio; and social media accounts. Through this comprehensive launch plan, VIMN will significantly increase BET’s audience in France reaching 17.6 million households in the market.
For more information, please go on Twitter/ Instagram bet_fr and on Facebook bet.tv.fr
More information on betfrance.fr (tbc) and on the app of BET France.
For further information, please contact:
Tel: +39 2762117296