Vote. Engage. Repeat.: BET Announces Return of #ReclaimYourVote, Its Signature Civic Engagement Campaign on National Black Voter Day, September 16


Vote. Engage. Repeat.: BET Announces Return of #ReclaimYourVote, Its Signature Civic Engagement Campaign on National Black Voter Day, September 16

BET Partners with National Urban League, When We All Vote, Black Futures Lab, Black Economic Alliance, ColorComm & More to Educate, Mobilize, and Harness the Power of the Black Vote

New York, NY (September 16, 2022) –BET, a unit of Paramount (NASDAQ: PARAA; PARA; PARAP), today announced the return of #ReclaimYourVote, its signature, non-partisan civic engagement campaign, marking the next phase of BET and National Urban Leagues’ annual campaign. Together with more than 40 key partners, BET will focus its efforts on driving participation through social activations, a voter and volunteer resource hub, incentivized voter planning, and special interstitial content and directives across its linear, digital, social, and – new this year – streaming platforms.

Reclaim Your Vote officially kicks off on National Black Voter Day, today, Friday, September 16th. This year’s campaign themes – "Election Season is Our Season" and “VOTE. ENGAGE. REPEAT.”– underscore the importance of exercising habitual civic duties, including voting, advocacy according to personal choice, and engaging with government institutions along with elected and appointed leaders. The goal is to register and encourage Black voters to become more informed about the issues impacting our communities and help them create personal engagement plans to stay active in the country’s democracy beyond election day.

This year, the campaign commences with a special public service announcement (PSA) created in conjunction with When We All Vote, featuring former First Lady Michelle Obama and NBA Star Chris Paul. By encouraging Black voters to get active early and remain engaged long beyond Election Day, both Obama and Paul call on audiences to recognize the power of their voices, act on the responsibility to use it, and work together to show that the power still lies in the hands of citizens.

"At BET, we’re committed to driving Black civic engagement while spotlighting the power and agency of Black Voters across the country,” said Scott Mills, CEO of BET. “Voter suppression and disenfranchisement continue to be unique threats to the Black Vote, not just during election season but every day. This year’s Reclaim Your Vote campaign underscores that voting is not the end – it’s just the beginning, and we look forward to working with our dedicated partners to spread this message far and wide.”

“We are thrilled to kick off the third year of our Reclaim Your Vote campaign with BET alongside our 40 plus partners, to further equip the Black community with vital resources to create a positive civic impact for generations to come,” said President and CEO Marc H. Morial, National Urban League. “Our collective efforts are undoubtedly important to the ongoing progress of the Black community and we look forward to amplifying our shared voices to educate, inform, encourage and drive action.”

The #ReclaimYourVote campaign will feature several collective events for audiences to tune in and get involved, including three virtual events on National Black Voter Day to spotlight partners and opportunities to volunteer. The National Black Voter Day Takeover will kick off on Facebook Live from 12:00-1:00 p.m. ET/PT, followed by the “Comms for Good: Our Role in Engaging Black Voters” virtual event in partnership with ColorComm from 1:00-2:00 p.m. ET/PT, and “A Twitter Space” discussion from 7:00-8:00 p.m. ET/PT on Twitter Live.  Audiences will also be able to access a hub created specifically to inform and serve as a resource to connect with organizations on the frontline of civic engagement and social justice.

“BET’s legacy is anchored in our commitment to the Black community – not just to entertain, but also to inform, engage and mobilize our collective voices,” said Jeanine Liburd, BET’s Chief Social Impact and Communications Officer. “We’re excited to leverage all BET platforms and serve as the home for partners to share vital information with voters to stay engaged all election season.”

In addition to strategic partnerships, integration across BET’s linear, digital, and streaming content channels has been central to the campaign’s success over the past three years. The campaign has amassed an immense appeal among celebrities, athletes, activists, politicians, and consumers. The BET Hip Hop Awards, hosted by Fat Joe on Tuesday, October 4th, will also include important PSAs to encourage civic engagement this year.

Join the conversation on social by using hashtags #ReclaimYourVote and #BETVote. BET wants viewers to let everyone know they intend to reclaim their voice and their vote. will feature social filters they can display on social media as badges of honor and encouragement to their followers to register, make their voting plan, and volunteer their time, talent, and treasure to activate the Black community. To learn more about events and opportunities to get involved, visit, and for more about BET, visit, and watch and stream through your devices.

About BET

BET, a unit of Paramount (NASDAQ: PARAA; PARA; PARAP), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African American audience. The primary BET channel is in 125 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom, sub-Saharan Africa and France. BET is the dominant African-American consumer brand with a diverse group of business extensions including BET+, the preeminent streaming service for the Black audience;, a leading Internet destination for Black entertainment, music, culture, and news; BET HER, a 24-hour entertainment network targeting the African-American Woman; BET Music Networks - BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, a growing BET festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET around the globe.

About Reclaim Your Vote

The nationwide #ReclaimYourVote non-partisan campaign lays out the most significant issues, breaks down otherwise confusing processes, and highlights specific ways where we can reclaim our collective power by harnessing the power of media, entertainment, and technology to drive civic engagement. #ReclaimYourVote leverages this opportunity through community activations, television spots, compelling print, social and digital media platforms and urges the Black community to be counted in the census and to take a stand and vote.

About National Urban League

The National Urban League is a historic civil rights organization dedicated to economic empowerment in order to elevate the standard of living in historically underserved urban communities. The National Urban League spearheads the efforts of its 92 local affiliates through the development of programs, public policy research and advocacy, providing direct services that impact and improve the lives of more than 2 million people annually nationwide. Visit and follow us on Facebook, Twitter, and Instagram: @NatUrbanLeague.

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